Top,Five,Features,Online,Booki technology Top Five Features of Online Booking Engine
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The travel and tourism industryis in constant technological evolution and is continuing to delight bothleisure and business travelers as they are taking advantage of innovative newapproaches to book and pay for their travel online. There has been a continuousrise from offline to online travel bookings due to the availability of interneton smart devices such as phones, tablets etc. A study shows that nearly 24% ofthe travelers search travel destinations on phones in India. It becomes vitalfor the travel companies to have a well-run online booking engine so that itmeets the needs of the customers. It should have features which encourage thecustomers to make return visits on the website. Now a days online bookingengines come with advance features and value added tools which benefit not onlythe customers but also the travel intermediaries. Through online bookingengines the travelers can make their travel simpler and smoother by bookingmultiple services like flights, hotels, cars, sightseeing etc. in one go. Toattract and retain the customers the travel intermediaries need to look at thetop five characteristics of online booking engine-One stopshop- The booking engines should come with functionality to sell all thetravel products through a single interface. The users should be able to bookfor multiple services such as flights, hotels, insurance, packages, sightseeingand transfers etc.Connectivityto multiple GDSs and Third Party Suppliers- The booking engine should support the connectivity to multiple GDSslike Amadeus, Sabre, GTA etc. and the Third party suppliers for Hotels,Packages, Insurance etc. This helps in generating the real time inventory andpricing.MultiLanguage and Multi Currency Capability in Booking Engine- The globalizationhas made it important for the travel agencies to grow their businessstrategically this gave rise to the importance of having another importantfeature of booking engine i.e. multiple language capability and multiplecurrency capability which help them reaching international markets. Functionalityof Cross Sell- Feature of cross sell helps travel agents in attracting thecustomers influencing them to pre-book other services such as hotel orsightseeing and transfers etc. This helps in increasing the revenue of thetravel agencies.BookingEngine Enabling Multi Destination Search- The online booking engineshould support the multi destination feature which allows the travelers tosearch the availability and price of the multiple destination in one go. Ithelps in saving the time of customers as they need not perform separatesearches different cities for different dates.The travellers today have become more tech-savvy,demanding and unpredictable than ever before they look for easier ways ofbooking hotels, flights, cars, sightseeing and transfers etc. In fact thetechnology has become so convenient that they can even book on their mobiles ortablets. A powerful booking engine packed with user friendly features helps indelivering high value to customers which indirectly improve the sales of travelbusinesses. It helps in converting the first time visitors to long term loyalcustomers. The global trends show that online bookings have reached an all-timehigh, online travel bookings are expected to increase and will reachapproximately $313 billion. These estimates are going to be in favor of all theproactive Travel agents, those who can capitalize this opportunity now can reaprevenues in near future.
Top,Five,Features,Online,Booki