ForRent.com,Uses,Social,Media, technology ForRent.com® Uses Social Media to Help Launch “Ready2Move?”

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Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}Video contest and Facebook application launchedApril 1 NORFOLK, Va.—(April 3, 2009)—ForRent.com, anchor Web site of For Rent MediaSolutions™, a division of Dominion Enterprises, announced the launchof its second annual video contest on April 1. The “Ready2Move?” video contestasks apartment seekers to tell ForRent.com why they are ready to move for achance to win $10,000.“For Rent Media Solutions continues to push theenvelope by utilizing social media to engage its users,” says Terry Slattery,president of For Rent Media Solutions. “We wanted to not only build on thesuccess from last year’s video contest but to take it to the next level byintegrating with Facebook. Judging by last year’s success, it is evident this contest raises brandawareness and builds brand loyalty for ForRent.com. We have been able toincrease the number of potential renters using the Web site, ultimately delivering more qualified leads to ourclients’ properties.” In 2008, ForRent.com partnered with Vitrue, a socialmedia company,to launch its first nationwidevideo contest, which yielded a 57 percent increase in site traffic forForRent.com. This year the contest engages users with a simple question: Areyou ready to move? The concept gives users lots of flexibility with theirresponses and also allows for plenty of room for fun and creativeinterpretation. The contest will not only live on Contest.ForRent.combut users can also participate directly from Facebook.Taking the contest to Facebook was a natural evolution of ForRent.com’sinnovative efforts as over 52 million users in the U.S. alone spend an averageof 169 minutes per month (comScore estimates) on the Facebook site.        “TheFacebook application will have essentially all the same features as the videocontest site with the added benefit of Facebook integration,” said BrockMacLean, senior vice president of national sales and development. “By tappinginto users’ social actions we will be able to utilize valuable word of mouthmarketing and spread awareness about our brand organically. A funny and catchynews feed update stating someone is ready to move is sure to get attention andpromote viral discovery of not only the contest but our brand.”ForRent.com continues to increase its socialfootprint by also syndicating video content to YouTube and joining theconversation with its growing Twitter community. Combined, YouTube, MySpace andTwitter will all be used to spread the contest and encourage fans to enter orparticipate by voting. “We applaud ForRent.com’s social media initiatives,”said Reggie Bradford, chief executive officer of Vitrue. “ForRent.com continuesto push to be more social and find new ways to engage its consumers.  ForRent.com has taken a strategic approach toget in and get social and now take their efforts to the next level with itsintegration with Facebook and use of MySpace, Twitter and YouTube to maximizetheir reach.”   “Ready2Move?” Video Contest…How Does ItWork?Entrantscan log on to Contest.ForRent.com between April1 and May 27 to submit their video. Visitors have the opportunity to vote from May 6 to June 24. One luckyvoter will win $1,500 just for casting their vote! Thewinning video and the top three finalists will be announced on or around June24.Want To Know More?Tolearn more about ForRent.com’s “Ready2Move?” video contest and to read the officialrules, log on to contest.forrent.com.About For Rent Media Solutions™Headquarteredin Norfolk, Va., For Rent Media Solutions is a division of DominionEnterprises. As the multi-family housing solution for apartment seekers,property/apartment managers and owners, For Rent Media Solutions provides superiorproducts, outstanding customer service, and tangible results.  For RentMedia Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency,studio or loft and provides a free customizable apartment search from morethan 50,000 apartment listings nationwide.  For Rent Media Solutionsoperates For Rent Magazine®,as well as ForRent.com™-TheMagazine, and publishes 98 magazines covering more than 190 marketsnationwide, including After 55™Housing & Resource Guide, and ApartamentosPara Rentar®. For Rent Media Solutions operates fouradditional Web sites: ForRent.com®, SeniorOutlook.com™,CorporateHousing.com®, and ParaRentar.com™. For Rent Media Solutions is a company dedicated to the needs of the apartmentindustry, bringing prospective residents and apartment communities together. About Dominion EnterprisesDominionEnterprises is a leading marketing services company serving the automotive,enthusiast and commercial vehicle, real estate, apartment rental, andemployment industries. The company’s businesses provide a comprehensive suiteof technology-based marketing solutions including Internet advertising, leadgeneration, CRM, Web site design and hosting, and data management services. Thecompany has more than 45 market-leading Web sites reaching more than 16.7million unique visitors, and more than 450 magazines with a weekly circulationof 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employeesin more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com.###