Successful,Advertising,Made,Po technology Successful Advertising Made Possible with a Facial EMG
The electronic cigarette is not new. People who buy electronic cigarette knows that this product has been in the market for years now. Despite some sectors apparently trying to shoot the product down from the shelves, the popularity of elect Active shredder safety technology for the small office. Shreds 15sheets per pass into 5/32" x 1-1/2" cross-cut particles (Security Level3). Patented SafeSense® Technology stops shredding when hands touch thepaper opening. Designated shredde
p { margin-bottom: 0.08in; }Advertisingagencies get paid a lot of money to create successful ad campaignsfor their clients. With the pile of cash in mind, these ad creatorsstrive to grab market share with a little help from thepsychophysiology world. Its no secret that the consumers'emotional responses toward the ad (brand) can be an influentialmotivator of their buying behaviors. Facial electromyography (FacialEMG) is used in marketing research to measure the viewersemotional reaction to commercials. Electrodesplaced strategically on the face measure the corrugator (frowning) inthe brow areaandzygomatic (smiling) muscles around the mouth during viewing. FacialEMG tests essentially measure minute muscle contractions on theface of the commercial viewer. Results from the test elicit anoverall positive and negative emotional activation score. Bymeasuring a dynamic emotional response to a commercial, usefulinsights about the elements of the commercials are gained that inturn help marketers create successful campaigns.Neuroscientistssay people actually feel more than they think, and that emotion playsa vital role in all decision-making. And since emotion occurs in thecontext of an environmental situation or stimulus, viewing acommercial with the aid of a facial EMG is one way thatmarketers are testing a person's emotional response to thatenvironmental stimulus. The goal of these neuromarketers is tomake the consumer an active participant in the creation of new ads,products and brands that will rake in the dough for their clients. By utilizing facial EMG testing, marketers are staying on theleading edge of human behavior scientific development and are able tocreate ads that make consumers want to run right out and buy productsand services immediately after viewing their ads.Thoughthe facial EMGtesting technique is intrusive and may alter natural expression,marketers have clearly realized the value of this state-of-the-arttechnology. The oldadvertising methodology, repetitive messaging in commercials, justdoesnt work any longer. Marketers know now, with the help offacial EMGtesting, emotional buyers are the most powerful consumers. They knowhow to make us feel thirsty with a beer commercial and vulnerablewith an insurance ad. And in todays competitive market, thismight be what makes or breaks an ad campaign.p { margin-bottom: 0.08in; }a:link { color: rgb(0, 98, 191); text-decoration: line-through; }
Successful,Advertising,Made,Po