For,Rent,Media,Solutions,launc technology For Rent Media Solutions™ launches unique intuitive search f

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v\:* {behavior:url(#default#VML);}o\:* {behavior:url(#default#VML);}w\:* {behavior:url(#default#VML);}.shape {behavior:url(#default#VML);} Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}New searchfunction brings “smarter search” experience to leading apartment Web site NORFOLK, Va.—(May 26, 2009)—For Rent Media Solutions, a leading apartmentresource for searching apartmentsnationwide, and a division of Dominion Enterprises, announces the launchof the all new intuitive search functionality and enhanced search resultspages. These features are exclusive to ForRent.com, the company’s anchorWeb site. The intuitive search and enhanced search results pages giveapartment seekers more control and more relevant results to help them have a“smarter search” experience. Intuitive search provides both “Exact” and “Close” matches,based on the user’s search criteria. These features give apartment shoppersmore choices, intuitively providing them with results that are relevant totheir needs. This means more exposure for the property manager’s listing and abetter experience for potential renters.  “According to a July 2008 study byMarketingSherpa.com, highly engaged visitors have a conversion rate of about 5percent, compared to about 0.2 percent of poorly engaged visitors,” notes TerrySlattery, president of For Rent Media Solutions. “In 2008, we performed arobust series of usability tests with real apartment seekers on eight differentapartment Internet listing Web sites, including ForRent.com. From thoseresults, we learned that apartment shoppers felt they had very little control,could not maneuver through the sites and felt the sites did not producerelevant results. We listened to users and redesigned our search functionalityto eliminate their complaints and bring a smarter search experience for all.” SmarterSearch: Home PageThe ForRent.com search process has been enhanced intwo areas essential to the apartment searching process: the home page andsearch results pages. The home page is more user-friendly. The prominentlydisplayed search feature includes fields for criteria that most apartmentshoppers know before they begin looking for an apartment, making it easy to usewith a more natural way of narrowing down what they want. The home pagerequires users to specify location to search for property listings using city,state or zip code. Auto-complete suggestions will be made available to the userafter they have inserted at least three letters. In addition to the requiredlocation information, the user can provide optimal search criteria such asprice, beds and baths.Apartment seekers can also access the Advanced Searchoption from the home page. When an apartment seeker enters a city and state,the site will return any property as an exact match that is within that city’slimits according to the U.S. Postal Service, and any additional properties thatfall within the radius entered from the center of that city. The default radiusis “Exact”, but users can expand their radius to 10, 20, or 30 miles. TheAdvanced Search offers users the ability to search by geography, interactivemap, property name, and college or military base.    SmarterSearch: Search Results PageTheapartment seeker has more control over their search results in the enhancedsearch results pages. The seeker can customize the number of results thatappear on a page and sort those results according to what is most relevant tothem. Video has also been integrated into the search results listings. The“Exact Match” and “Close Match” are features that allow the apartment seeker toview listings that fit their exact search criteria as well as those that almostmatch. This gives more control to the apartment shopper making them more likelyto find a property of interest, which in turn means more LEADS™ foradvertisers. In the search results, users can toggle properties through threeview points: list view, photo view or map view.Apartment seekers can also filter listings by video,neighborhood, pets and multiple photos. Because of these enhanced options,property managers have more opportunity to be seen by apartment seekers. For more information on ForRent.com’s new intuitivesearch, view the video found here.About For Rent Media Solutions™Headquarteredin Norfolk, Va., For Rent Media Solutions is a divisionof Dominion Enterprises. As the multi-family housing solution for apartmentseekers, property/apartment managers and owners, For Rent Media Solutions providessuperior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency,studio or loft and provides a free customizable apartment search from morethan 30,000 apartment listings nationwide.  For Rent Media Solutionsoperates For Rent Magazine®,as well as ForRent.com™-TheMagazine, and publishes 99 magazines covering more than 190 marketsnationwide, including After 55™Housing & Resource Guide, and ApartamentosPara Rentar®. For Rent Media Solutions operates fouradditional Web sites: ForRent.com®,SeniorOutlook.com™,CorporateHousing.com®, and ParaRentar.com™. For Rent Media Solutions is a company dedicated to the needs of the apartmentindustry, bringing prospective residents and apartment communities together.About Dominion EnterprisesDominionEnterprises is a leading marketing services company serving the automotive,enthusiast and commercial vehicle, real estate, apartment rental, andemployment industries. The company’s businesses provide a comprehensive suiteof technology-based marketing solutions including Internet advertising, leadgeneration, CRM, Web site design and hosting, and data management services. Thecompany has more than 45 market-leading Web sites reaching more than 16.7million unique visitors, and more than 450 magazines with a weekly circulationof 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employeesin more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com. ###