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Nike Company is a very important one which gains great reputation for its manufacturing and supplying of sports apparel to people from all corners of the world. It is situated in the United States of America and the headquarter is in Beaverton. It can also be regarded as a leading manufacture and supplier of athletic shoes and sports equipments among all companies like this. This company was initially set up as Blue Ribbon sports in 1964 by Bill Bowerman and Philip Knight. Later in 1978, in an official way, the name of the Blue Ribbon Sports was changed into Nike Incorporation. The creation of the word Nike should be owed to the Greek word which means the goddess of victory. By manufacturing its own products, such as the Nike Golf, Nike Pro and Nike air, Nike Company gets its brand known in the market. Nike Company then owns its first small retail shop the name of which is Nike town. The major sponsors of Nike Company include the famous athletes from the whole world and sports teams.The profits of Nike Company has reached up to $19.2 billon in 2009. Nike Company gets its profits mainly in America (34%) and the sales of its products in EMEA (Europe, Middle East and Africa) take up 29% in all. As to the first pair of Nike shoes; it is the track running shoe. Among the whole profits in Nike Company, nearly 53.7% are from the footwear. Nike products are made for kinds of sports, therefore, Nike Company should face several business opponents, say, New Balance, Reebok, Puma, and Adidas. And among all these opponents, Adidas can be considered as the biggest one, with its profits of $13 billion. For Nike Company, to make the great achievements, marketing strategy plays a vital rule. Nike is seen as an excellent brand which offers creative and well-designed sports apparel. Owing to the cooperation with major athletes, professional sports teams and college athletic teams, Nike Company wins extreme reputation for its products.Marc Peter, as the president in Nike Company, is also the Chief Executive Officer (CEO) by managing the company. Philip Knight is recommended as the chairman of the board of directors and Charlie Denson is the president of the Nike Brand. From the distribution of directors in Nike Company, we can see some diversity in aspect of leadership. Truly, there are more male directors than female ones, but the difference is not so notable. Besides, as to people in the leadership, they are very proficient in marketing system. In fact, you can perceive this just from the professionalisms of the directors of the Nike Company. Due to the existing of differences in professionalisms, decisions within Nike Company can be made fast and effectively.As for the stakeholders in Nike Company, they may be people or parties, and generally, these stakeholders are expected to be interested in this company. And at the same time, the stakeholders will be affected by decisions made by Nike Company Article Tags: Nike Products, Nike Company
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