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There are various shoes for athletics that someone may pick from at this time. Someone can choose one because of a sport they play or just for fashion. A top pick for someone that plays basketball would be the Nike basketball shoes.The company was initially founded in 1964 by Phil Knight. At that time the company was called Blue Ribbon Sports and later had its name changed. The name Nike was chosen after a dream was had incorporating the Greek Goddess of victory that has the same name. Shortly after the name change the company patented their well known swoosh as their emblem.The early products were manufactured with a bottom that had Air Sole technology. This technology was comprised of little bags of pressurized gas that were in the sole. These bags would compress when the foot hit the ground then spring back to the normal size. The Air Sole was worked on by the company and an ex-aerospace engineer.In 1984 the company signed Michael Jordan to an endorsement contract. Michael Jordan was, at that time, just entering the NBA and making his presence felt there and in marketing. The year after signing on with Nike his shoe became the signature model for them, the Air Jordan.Nike was immediately put into the forefront of basketball with the Air Jordan line. Because the shoe was banned by the NBA since it did not meet the dress code Michael was fined every time he wore them. That led to even more publicity to the company, Michael Jordan, and the Air Jordan line. These fines kept them all on the news and the public's mind.After winning the slam dunk contest in 1986 Michael became more involved in the designing of the Air Jordan line. The line started being made with lighter materials and instead of a full high top were made into a three-quarter cut shoe. Since they were endorsed by one of the biggest stars in the game and were made in non-conventional ways the sales for the Air Jordan line were better than ever. The personal touch really helped add different touches to the line as it was an expression of Michael's thoughts at the design time.After the success that the Air Jordan line had many other NBA players have also signed endorsement deals with the company. LeBron James, Kobe Bryant, Dwayne Wade, Carmelo Anthony, Chris Paul, Kevin Durant, Vince Carter, and many others all have signature shoes that are available. Many of these superstars have also become more in tune with the designing of their line to make sure they are truly signature lines for their personalities.With the firm backing of the top players in the NBA, both past and present, Nike basketball shoes are a good choice if someone is looking for shoes. The lines are normally designed in part by the player themselves to add a special signature touch to them. Because of that added attention the choices are as much as a fashion statement as they are basketball shoes. Article Tags: Nike Basketball Shoes, Nike Basketball, Basketball Shoes, Michael Jordan, Jordan Line
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