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It doesn’t matter if you own a small company or a big one, you have to have a social media presence to connect with your customers, increase your brand visibility and not to mention, boost your sales.With the help of social media, you can definitely take your business to the next level. But before you dive into social media marketing to reach your target audience or drive sales, it is important to identify which platform is going to be a suitable and profitable one for your business. For your convenience, we are shedding light on the top social media platforms. FacebookIt’s no secret that Facebook is used by a million business owners to connect with their audience and to expand their business. Today, there are more than just a billion active users on Facebook, which makes it a widely used platform.Whether your business goal is to build brand awareness or increase traffic and sale, it is safe to say that Facebook is the right place to share your stories and business updates with the right people at the right time. So, if you want to reach to a specific group of people, you should invest in Facebook ads. With the help of Facebook ads, you can deliver your content to your target market, which can drive people to take action. Moreover, you can use Facebook marketing tools to find out how successful your marketing campaign was. InstagramInstagram has proven to be a tremendously beneficial platform for the people who want to gain followers on their business profile through visual expressions. It is a platform that helps in expanding your business fast. So, make sure you make the most of its organic way of marketing to increase the reach of your page and posts.This platform is an incredible opportunity for businesses which have no budget for advertising. But, in case, if you are not able to make the most of Instagram marketing, then you should consider trying influencer marketing. YouTubeYouTube is another popular and widely used social media platform. It allows independent creators and different brands to upload their videos. Most of its users make the most of this platform to showcase their products and give detailed information about their brand through attractive, creative and interactive videos. Some brands even use this platform to optimize their videos in order to grow their organic views.Google is its parent company, allows YouTube to access to Google’s advertising platforms. So, make sure you take advantage of YouTube advertising to grow your business. Even you can use this platform to answer the frequently asked questions in the form of a video. The best thing about this social media channel is that its streaming works smoothly. But, if video streaming is taking up most of your time, then make sure Internet Packages to access good internet service. LinkedInLinkedIn is, without a doubt, the best platform to build a professional network. If you are a business owner who wants to target people with specific job titles or businesses, then LinkedIn will prove to be an effective platform for you!In case, you are looking for people and brands to employ and collaborate with, LinkedIn is the right place to make useful connections and reach to your target audience in no time.Now that you know about the most popular social media sites to grow your business, it’s time to take a look at how you can use these social media sites to achieve your desired results.Create content that sellsIt is pointless to use social media sites to boost your sales if you cannot create content that sells. Trying to create content that clearly tells your brand story can take your brand to a whole new level. Remember, with creative and interesting content, the audience is likely to engage.Learn how Facebook and Instagram algorithm workYou need to learn how Facebook and Instagram algorithm work so that you can have an idea of the time your post appears in your user’s newsfeed. So, if you genuinely want your content to make an impact on your audience, it is important to understand the role of algorithms.Focus on your customersSocial media marketing strategies only work when you focus on the public eye. Start noticing the likes and dislikes of your audience. This way, you will be able to post content that wins the attention of your customers. When you go out of your way to make your customers happy by fulfilling their needs, they are likely to support your business by recommending your products or services to their friends and family.Stay up-to-dateSEO is something which has been changing continuously with passing time. The same is the case with social media marketing strategies. So, make sure that you stay up-to-date in order to make the most of these strategies to give your brand that extra push it needs.Stay on top of the marketing gameOnce a business starts generating enough revenue, most owners of the company would pay less attention to the marketing aspect or you’d notice that they post content on their social media accounts once in a blue moon. What they don’t realize is the fact that social media plays a crucial role in attracting a large number of customers and retaining the existing ones.If your consumers don’t find helpful content on your social media platforms, they are likely to go to your competitors. So, make sure attention-grabbing content is posted regularly to maintain the customers you already have.Ending noteAll in all, using the right platforms and applying the most effective techniques will surely pave the way for your business’ success. So, make sure you set the marketing goals to make your business visible to the world. Article Tags: Social Media Sites, Social Media Marketing, Social Media, Media Sites, Media Marketing, Make Sure, Create Content