Ode,Web,Design,and,Email,Marke marketing Ode to Web Design and Email Marketing

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

The most appealing aspect of internet marketing is that youcan take an idea that you have and experiment with it without spending a greatdeal of money.If you want to set up a traditional business you have the initialexpense of premises, rent, heating, inventory and staff.You then may have towork long hours to ensure that your business is successful.If the business doesnot work out, what then? With Internet marketing you have no overheads, you areopen for business 24 hours a day and you can respond to changing trends veryquickly.You can adapt your strategy or go in a completely different directionif you want.The one thing that all businesses have in common whether it isonline or offline is that they need customers.An offline business would want tohave their premises somewhere where there are a lot of potential customers andnot hide down a back alley where no-one can find them.An online business is thesame.But instead of physical brick-and-mortar premises they have a Website, andthat website needs to be found to ensure that the business can operate.Searchengine optimisation is vital in this case.You may have the best website in theworld, but if no one knows where you are then it is completely useless.Searchengine optimisation, when done properly, is the equivalent of positioning yourshop or premises in the prime spot on Main St, only in this case you The basicpremise of Social Media Marketing is that you post your content to a socialnetwork and hope that it is picked up by others who then recommend it to theirfriends or followers resulting in an avalanche of visitors to your site andlots of links back to your site which gives a huge boost to your search enginerankings.Amongst the most popular social media sites are networks such asFacebook, and content sites such as YouTube, Digg and Twitter.Posting a videoto YouTube can be a goldmine if it goes viral and quickly spreads all over theweb.Email Marketing is one of the most intimate and effective ways of reachingyour customers.When you obtain an email address from someone it can keep onpaying you for years to come.Most small businesses do not understand howeffective email marketing can be.Just imagine if someone is browsing around ashop and when leaving they hand a card to the owner with all their details onit and ask to be contacted with any updates.This is precisely what emailmarketing can do.When people visit your site and are encouraged to give youtheir email address they are effectively giving you permission to contact themwhenever you want.Any further information you send to them costs nothing at all.Comparethat to a direct mail campaign.You can use the email to inform them of specialoffers, new promotions or any products that you care to recommend to them.Themessage you send is entirely up to you.An auto-responder service takes care ofall sign ups and all delivery of your message.Web Design plays a very importantpart of your business as you need to use your site to build your business.Whenthe visitor comes to your site you do not just want them to comment on howlovely your site is, you want it to an effective sales tool.Being able tonavigate their way around the site is important.The layout of the site does notneed to be overcomplicated but rather needs to be user-friendly.If you want thevisitor to buy from the site you must make it easy for them to do so.Leaving asite is very easy to do if they get frustrated by too many instructions.If youwant to capture their email address (and you definitely should), make sure thatyou have something to offer in return.Web Design is a skill that takes accountof the visitor experience and is not designed to show how clever the developeris.Subtle use of colour and font size can make a huge difference on whethersomeone stays on your site or leaves immediately.The placement of adverts isalso something that a web designer can do to gain maximum benefit from eachvisitor.r shop is a website.For example, if you specialise in selling Ford carparts, you want your website to feature highly in the Search engines resultsfor Ford car parts.People looking for Honda car parts are of no interest to you.Searchengine marketing is therefore very important to your business.Search EngineMarketing enables you to pick as many keywords as you like and be featuredhighly in the search engines for each one provided you have the resources togo after all of them.There is very little expense involved in the set-up andonce you have your website optimised properly you can reap the benefits for along time.Search engine marketing allows you to target the exact customers thatyou want without wasting time and money on others.The traditional methods ofmarketing such as billboards, newspapers, etc.are like the equivalent ofbuckshot whereas search engine marketing gives you a laser guided approach togetting the attention of the customers that you want.Internet marketing is thedirection that all companies are going and search engine optimisation as wellas search engine marketing are vital components of this.The speed of change onthe internet means that you have to be able to adapt and unlike brick andmortar businesses you can do this very inexpensively on the web.You can alsodiversify or go into a completely different market if you so choose withoutspending a lot of money at the outset. Article Tags: Email Marketing, Engine Optimisation, Search Engine, Email Address, Engine Marketing