Search,Engine,Optimization,How marketing Search Engine Optimization: How to Do It Properly
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Even worse, by doing things the wrong way, he can make hissites rank even more poorly and get stuck with the wrong kind of trafficconstantly being sent to his site.Traffic equals money, so its important tolearn how to optimize the sites to get them ranked at the top of the list forthe keywords being targeted for a specific search engine.Sites must be visibleto increase the likelihood that people will click on them.Below are a few stepsto help you learn how to properly utilize SEO.First, you must have the keywordin the title tag.This allows the search engines to be able to tell what yoursite is about and then, in turn, allows you to rank for it.In many searchengines, if your page is listed for a certain keyword, when a person does asearch on that word, it will be highlighted in your title tag, thus drawingeven more attention to your website.Its also good to have your keyword in theMeta keywords tag and Meta description tag for better attention.One of the oftforgotten things about Meta description is wording it so that it will enticethe click because many searchers read those tags before deciding to click onthe link.The next important thing to do is to have your keyword in the domainif possible.If its not possible, then make sure its in the URL.This helps toshow relevance to the search engine that your page is indeed about the keywordand further your attempts at Search Engine Optimization.Having the keyword inthe domain name, especially if its an exact match is a huge ranking boost.Atleast having it in the URL will still rank your page above someone else who hasthe exact same keyword density throughout the rest of the page.This is just amore important place to have the keyword shown.Next, it is also very importantto make sure the keyword appears somewhere on the page.This also adds torelevancy for the search engine.Its also important to pay attention to keyworddensity on the page.This is a common measure of how relevant your page is.However,dont go crazy here.There are many varying opinions in this area, but many agreethat 1-3% is best for primary keywords.If youre having trouble gaining toprankings with a similar link profile to the top rankers, then compare yourvarious keyword densities to theirs and attempt to match it.Believe it or not,those little changes can make the difference.Lastly, as an off page tip; makesure incoming links have the keyword youre trying to rank for as the anchortext.However, you dont want 100% of incoming links to be the exact anchor text.Ifthis happens, it could look unnatural to the search engine and you could bepenalized.Following these steps can help your search engine marketing effortstremendously. Article Tags: Search Engine, Make Sure
Search,Engine,Optimization,How