Black,Hat,SEO,Can,Hurt,E-Comme marketing Black Hat SEO Can Hurt an E-Commerce Website
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
There are many ways to get traffic to an e-commerce website.Oneof the most popular ones is search engine optimization, where online shoppingsite owners try to get traffic from natural search engine results.Search engineoptimization companies get a lot of clients running e-commerce websites who wantto rank better in search engine results.This, of course, is a good goal to havefor any website.However, search engine optimization techniques that are usedneed to be carefully examined to make sure they wont have a detrimental effecton site visitors.There are two kinds of SEO related changes that could be madeto a website.A recent Market Watch report gave some information about thesechanges and how they can impact a user.Invisible changes are those that mostusers wont see or pay any attention to.This could include optimizing the speedof the website so that it loads faster, changing meta descriptions or thewebsite title.Visible changes are those that will be seen and often noticed byusers like changing the content of pages or navigation elements such as menus.Companiesthat do Internet marketing will tell you that user experience matters a lot.Rememberthat the Google Bot which scours your website will not purchase anything.Sothere needs to be a balance between user friendliness and SEO friendliness onyour website.Examples of bad practices include putting keywords in menus or thenames of products which will seem strange or out of place to users.Since theGoogle Panda update, such practices can actually be detrimental to SEO as well.Ifa user finds that a website is difficult to navigate, or looks highlyunprofessional with content that is stuffed with keywords in places where theydont belong, theyre quite likely to go straight for the back button and goexplore other search engine results.The Market Watch report published onJanuary 24th gave examples of several e-commerce websites whose rankings wentdown the drain as a result of user unfriendly on page SEO tactics, even thoughthese websites were consistently ranking high before.Website owners who arelooking for better SEO methods can hire experts from a Digital MarketingAgency that will help them with theirSEO work.This includes having a human go through the website pages to see ifthere are things which can be improved to make it better for visitorsScienceArticles, as well as using automated tools which analyze the SEO worthiness ofthe website and recommend the appropriate changes to implement in order toachieve better SEO results for the site owner.E-commerce site owners need toremember that it is possible to have a website that will be both attractive toend users and also have the recommended SEO elements to help it perform well insearch engine results.
Black,Hat,SEO,Can,Hurt,E-Comme