How,structure,your,programs,an marketing How to structure your programs and sell your top packages
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
To attract clients, I recommend putting together three differentpackages.1. A premium program offering the best value with a less expensive price persession.2. A mid range program.3. A low -end option that reduces the barrier to entry.Lets say the number of sessions would be twelve, eight and four.This gives prospects a choice to figure out the best program for theirsituation and finances.However, many clients who are starting out building their practicehave trouble talking about the higher priced programs. Sometimes theydont feel deserving of the top fee or feel bad for charging so much.When clients tell me this, heres what I say, Dont try to playGod. What I mean by that is who are you to assume that a person cantafford your premium package? If you know in your heart that eight or twelvesessions would serve the client best, then you need to help them make thatdecision.Yet, many people only feel comfortable selling their smallestpackage to attract clients. When you do this, even if you dontspecifically say anything about it, energetically you are communicating, Dontbuy 8 or 12 sessions. Only buy the four package. And so that is what happensand you not only sell yourself short, but your prospect as well.Remember, its actually cheaper per session for the higher packageswhich offer a lot more value for the money if you set them up properly.Let your prospect know this of course.One last comment: When talking about package prices,please do not use the word, cheaper. Energetically, its much better to referto it as affordable. I cringe when I hear cheaper related to the cost ofservices because I know my clients are not cheap and suddenly that word isassociated with their work.Be willing to ask for what you are worth and encourage clients toget the best value and the most help to find the solutions they need.Your Client Attraction AssignmentOne way to handle talking about your three package options is in your marketingmaterials. For example, in your Interview with on your website or on yourrate sheet, you can say, People get results with the low-end package, but thetwo premium packages with more sessions are a better value. Plus, people getmore lasting results with eight or 12 sessions because sometimes life gets inthe way. You might find It hard to maintain your new learning with fewersessions. With more sessions, you have more opportunities to reinforce thelearning and end up with lasting results.Look over your materials to make sure you have positioned your top endpackages this way to encourage and attract more clients and deliver the bestvalue.
How,structure,your,programs,an