How,Masterful,What,You,really, marketing How to Be Masterful at What You Do
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
To really play a big game in your business and make a great impact withyour clients (and therefore your income), you must be really, really good atwhat you do. In Malcolm Gladwells book Outliers, he explains howthose who are truly masterful at their skill or trade spend at least 10,000hours doing that one thing consistently. Thats the equivalent of 10 years ofdoing one thing again and again. THAT is mastery. Mastery is infinitely moreClient Attractive than mediocrity.You cant be good, let alone masterful, at everything. One thing thats important to stress about mastery is that you cant begood, let alone masterful, at everything. In fact you shouldnt be, becausethats not how you make money. Instead, its important to focus on being knownprimarily for one thing, and one thing only.I always say, Im really, really good at a few things in my life andreally, really not-so-great at so many other things, and Im okay with that.The idea is that clients seek out mastery. You want to quickly become masterfulat that thing youre already good at and love doing, whatever it may be.Heres how: You become masterful when you strengthen your strengths(NOT your weaknesses). Too many people try to get good at many, many differentthings or work with many, many types of niches or skills. What they dontrealize is that the more they do this, the more they delay mastery. Doing sodilutes your expertise, and at the same time, dilutes your marketing message.When you focus your time on things youre uniquely masterful at, thatswhere you make so much more money in your business, rather than spending yourtime on things that dont make you money. (And frankly, those are usuallythings that someone else could do much, much better than you.)YourClient Attraction AssignmentMy assignment to you today is to increase the time you spend on yourUnique Brilliance. If youre a natural speaker, focus your marketing moreon speaking than writing. If you are a gifted bridger and a networker, be apermanent fixture at all the networking groups in your area. You only need tobe good at three or four things in your business to attract a lot of clientsand make considerably more money. Focus primarily on those. And then, as yourresources permit and cash flow increases, you will delegate as much of the restas possible. Cant wait to see you be uniquely brilliant!
How,Masterful,What,You,really,