Five,steps,make,your,website,c marketing Five steps to make your website a client attraction magnet
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
If you want your website content to attractclients, you need to know how to speak their language. Here are five steps that will make your home page a clientattraction magnet:1. Provide real solutions. To capture the attention of your ideal clients, you want to talkabout and provide real solutions. This proves you know what you are talkingabout and makes you credible.2. Focus on results. Your web content must focus on the clients desired results, notyour methods to achieve them. Your prospects dont really care how you get thejob done. They just want to know about the outcome of what you offer.Remember your prospects want to know, Whats in it forme? Its what theyre searching for and what they want to know more thananything else. This kind of copy literally pulls them in which is why itscalled Pull Marketing.3. Use questions that tap into clients struggles. To create website content that uses pull marketing, come up withquestions that are your ideal clients pain points what they struggle withand what keeps them up at night. To discover this language, think about theresults people get from working with you and the advantages you have vs.competitors. Also, figure out what makes you a credible resource.When you can address the conversation already going on in apersons head, theyll feel like you know them. When people feel understood,they get comfortable with you and this establishes a foundation of trust, theessential quality needed to land new clients.4. Start with the toughest question. Put the hardest hitting question at the top of the page, followedwith a description about what you offer the results and solutions. Irecommend using no more than three pull marketing questions total on the homepage to keep the copy simple.5. Tell visitors what to do. Lastly, make it clear what you want visitors to do on yourwebsite. Put your primary objective first. Your Client Attraction AssignmentCome up with answers to these questions for strong website content:1. What results do your clients get from working with you?2. What advantages do you have vs. your competitors?3. What makes you a credible resource?4. Why should clients choose you?Think about your ideal clients biggest problems,challenges and worries. Then createprovocative questions to ask web visitors that show how you already understandtheir needs.
Five,steps,make,your,website,c