Five,simple,steps,generate,lea marketing Five simple steps to generate leads from your warm letters
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Congratulations! Youve sent out your first warm letter to thepeople in your network of contacts. That is a huge step to undertakefor generating leads, so feel proud of yourself. But what do you do next if youdont hear back from any of the recipients? 1. Youmight not hear anything at first. Understand that its not unusual tonot hear anything after your first warm letter. People are busy and getdistracted by their own life. Keep in mind that you are planting seeds forgenerating leads. Even if nothing happens from the first round, your letter hasinformed your network of contacts what you do and what you are looking for interms of new clients. Know that it can take time to get results. 2. TheWarm Letter is part of a campaign. This isnt about sending one letterfor generating leads. You are creating a campaign to stay on the radar screenof your network and continue building relationships. Not hearing from any recipients is not a reason to stop. Infact, its a reason to think of what your next letter will focus on! Come upwith the content of your next letter. Then if you have time, plan out enoughfor six months to get ahead of the game. 3. Followup with a phone call. Feel free to contact the people on your warmletter list by phone. Checking in with a personal call can help with generatingleads as you stimulate your contacts mind by talking about what you do and theclients you seek. 4. Setup coffee meetings. You can even set up coffee meetings, to deepen therelationships with people on your list. Buying a contact coffee, breakfast orlunch gives you ample time to talk, not only about what you are looking for,but even more importantlyhow you can be of service to them. 5. Sendout smaller batches of letters. Over time, I started sending outbatches of letters rather than sending to my entire list. I found this to bemore effective since follow up was so much easier. This eliminated the sense ofoverwhelm that came from having too many people to call. Your Client Attraction Assignment:If you havent yet come up with a monthly calendar of warm letter topics, maketime this week to do so. With patience, consistency, and good follow up, yourwarm letters will work wonders, generating leads for your business.
Five,simple,steps,generate,lea