Four,strategies,jump,start,you marketing Four strategies to jump start your business using speaking


Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t


If you areworking to transition from one business to another, then you need a way to jumpstart your business and get things off the ground quickly. Many of my clients are looking for how touse their time efficiently, so they can launch their new idea, while they stillhave money coming in from the original business. To jumpstart your business, the single strongest step you can take is to startspeaking. Here’s whatI recommend you focus on to get in front of audiences and make this transitionas quickly as possible. 1. Signature Talk – You need to develop your Signature Talk.Create a program that you will be known for getting to the heart of what yourideal clients need most. Coming up with a compelling title is essential aswell. Something that sums up the problem and solution you offer. 2. Speaker Sheet – Once you know what your Signature Talk isand have the description, then put together your Speaker Sheet. This works likea sales piece to help the people who book speakers know exactly what you offerand why they want you to speak to their group. The Speaker Sheet helps you getthe speaking gigs you need quickly to jump start your business. 3. Seminar Email – This step is the key to landing speakinggigs. If you included the basic elements listed below, this one email can getyou booked to speak almost anywhere. My clients have had great success withthis email. Whether you are looking for local free speaking opportunities orpaying gigs, the seminar email works very well. Here are thefour basic elements:Your Signature Talk name and descriptionThe benefits for the audience – explain what they get out of your programClarify what makes you an expert to speak on this topicYour contact information 4. Target the Right Person - Find out who is in charge of programming.Sometimes the position is called the speaker chairperson, programming directoror meeting planner depending on the group.Positioningyourself as the expert on this subject matter makes a big difference. This is what will persuade the programmingperson to want to book you for their group or organization. Be sure yourmarketing message grabs the meeting planner’s attention, so she can see howgreat your talk will go over with her group. Your ClientAttraction AssignmentHave you created your Signature Talk yet? This is the key to starting yourspeaking efforts. Spend time thinking about who your ideal clients are and whatwakes them up with the 3am sweats. Develop your talk around this idea to createthe most compelling program you can. That’s how you can turn people in theaudience into paying clients, once they see how well you understand theirneeds.

Four,strategies,jump,start,you

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