Test,the,viability,your,ideal, marketing Test the viability of your ideal clients when choosing a nic
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Are youstruggling with how to choose your niche market? Maybe you have a couple of niches and want away to test them to discover which will be the most viable. If this concern iskeeping you from launching your business or moving to the next level, here area couple of ways to approach making your selection. A lot depends on how bigyour list is. Large List.If you have several thousand people in your data base, you can test which nichemarket is most viable by segmenting your list. You actually create twodifferent marketing messages and send each one to just half of your list. Forexample, send the first niche message to A-M in your data base and the secondto N Z. If your current data base is all in one big list, this can work well. On the otherhand, if you already have separate data bases for each niche market thatmakes this process even easier. Simply direct your niche messages to theappropriate list. Youll probably need to send a series of emails before youcan draw any solid conclusions. You might need to offer a couple of programideas to successfully determine which niche market holds the most opportunityfor you. Small List.When your list is smaller (less than a thousand), its difficult to conduct aproper test of your niche market. For example, if you have 500 people and 30%open the email (which is a high percentage) the number who take action could bevery small, making it difficult to learn anything. The response numbers will bejust too small to come to a clear conclusion. Believe itor not, what I recommend for the client who has a smaller list might sound likeheresy go aheadand market to both ideal client groups. Thomas Leonard who founded Coach U andCoachville and is seen as the grandfather of life coaching said the best way tofind out what your best niche is, is to coach 100 people. After coaching thisnumber, you will know who you absolutely never want to work with and who youlove working with. And that is a big enough sample size to know about yourideal clients finances and things like that. This is alonger approach, but with a small list, it would be difficult to figure out howviable your niche market is in a short period of time. If thissounds like your situation, the best thing to do is create an umbrellamarketing message to cover both niche markets. This way, you can easily speak to bothgroups with some tweaking, without having to create two completely differentapproaches. Over time, the best niche market will become obvious. Your ClientAttraction Assignment.Have you chosen a niche market? If you are struggling with narrowing your idealclients down to just one group and feel you have more than one viable option,take time to test this out. Whether you do the email testing method or thelonger method marketing to both groups, you will learn where your bestmoney-making option is.
Test,the,viability,your,ideal,