Writing,for,Catalog,Printing,W marketing Writing for Catalog Printing
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When you write the product descriptions for a print catalogue, rememberthat it is important to cater your style to the correct audience.Effective catalog printing is achieved by not only the beauty andfunctionality of the catalog design and layout, but also by the fluencyand style of the text. A print catalogue can be given to adiverse array of potential customers each speaking in his or her ownlanguage. Match this language with the style of your catalog printingand you will have an increased chance of making a sale.So doyou how to write in the style and language of your customers? Here area few tips to help you get started in writing for catalog printing.For high-end customersIfyour catalog contains luxury items like jewelry, antiques and expensiveelectronic devices then you need to cater to high-end customers. Mostof these customers are of course rich and expect a certain kind offormality and sophistication to everything they see or read. It isimportant to embody this into your catalog printing. Write ina style that is sophisticated, intelligent and of course elegant. Usewords that have deeper and more subtle meanings to entice and allureyour high-end clientele. Avoid using words such as best buy or salelest your catalog will appear cheap. Focus on the lifestyle that yourproducts offer and emphasize that price is no object to such luxury.For the mainstream marketNow,for the mainstream market your writing can be simpler and straighter tothe point. Most mainstream color catalogs cater to the middle classes.Customers like this (like most of us) are trying to find the best valuefor their money. Therefore, writing for the mainstream market shouldfocus on giving the best value for dollar for customers. Youcan of course use words like best value and best buy. For moreexpensive products, you can sell them by saying that they are thecheapest possible for quality a product. Also, keep in mind that youdo not have to use too many flowery words here. Keep it straight and tothe point, and your catalog readers will find what they want faster,making you a sale in the process.For special interest customersNext,if your products cater to a specific kinds of people (likeprofessionals) you may need to speak in a more precise or technicallanguage. For example, in a catalog for professional cameras, you needto speak the language of the cameras that photographers use. You shouldknow and write about things such as shutter speeds, aperture settings,white balance and other technical details. You should tellyour customers about the specific features and highlights of ourproduct extensively since special interest customers will know what youare talking about. If you are lacking in your descriptions they mayfind your catalog to be insufficient for their purposes. So be preciseand complete in the information about your products.For resellers/retailersLastly,we have the catalogs for resellers or retailers. Catalog printing andcatalog writing for this kind of customer if more focused on utility,shipping and large bulk orders. In writing for catalogs like this, youshould clearly indicate how much bulk orders will cost and the precisesavings the customer can garner. Shipping times and shippingoptions is also a must to be included. You can be concise and straightto the point here since most customers of this kind are focused on thedetails. So spare the flower words, though sale and save more aregood choices for this kind of catalog.Those should cover mostof the bases that you need for writing in product catalogs. Again, tryto match your writing style with your target audience. This will letyour customers feel that you know what you are talking about and youunderstand what they want. I hope that you will reap the benefits ofthis and increase your sales.
Writing,for,Catalog,Printing,W