Single,Word,can,Strengthen,You marketing A Single Word can Strengthen Your Marketing Efforts


Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie


Imagineyourself waiting in line. Whether you are at a grocery checkoutcounter, the ATM, or a government facility, waiting in line is probablyone thing that you wish you were not doing. The only thing you wouldprobably wish for is for you to get through the line as painlessly aspossible. Nevertheless, have you asked yourself this question, “Under whatcircumstance would you allow another person to cut in front of you inthe line?” Good question. Now what is your answer? The answer can bederived from the word ‘because.’ Research suggests that if you give a specific reason for someone to cutahead in the line, 94% of people would likely give in to your request.The word ‘because’ is important not just to people wanting to be aheadin a line, the word ‘because’ is also the most effective single word topersuade potential customers.The power of persuasion is very important when developing yourmarketing collaterals like your custom flyer printing. Your customflyers must be able to persuade potential customers to try your productor service because… - again the word. The word ‘because’ gets itspersuasive power from the good rationales that typically follow. Hence,your marketing collaterals like your custom flyer printing, brochuresprinting, and catalog printing must be able to hone in on the rationaleof why people should give your business a shot.Businesses should always be reminded to always include a strongrationale in their custom flyers, brochures or any marketingcollaterals. A strong rationale in your custom flyers wouldautomatically supply the motivation for your target clients to buy yourproduct or service. In other words, your custom flyer printing must beable to provide convincing reasons for your customers to make thatpurchase. Try this: This new abs machine is guaranteed to make you lookfit and trim in 30 days! So why would customers try this new absmachine? Because….One way to find out how high your clients’ confidence in your rationaleis or how convincing your rationale is is to tell them directly. A goodfeedback mechanism, be it formal or informal, will let you understandhow your clients think and feel about your rationales. Many researcheshave already shown that this procedure will help strengthen yourclient’s commitment to your firm by reminding them that the continuedbusiness relationship is rational rather than simply habitual. Thebottom line is do not just get your custom flyers to say ‘because’,also get people to say ‘because’ to you.

Single,Word,can,Strengthen,You

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