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Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
hereis one promotional marketing medium that is both very competitive andeffective, not to mention cheap. You might be wondering what this mightbe or whether this tool has been used by your marketing geniuses. Theyare your ubiquitous sticker printing.If you have used label printing, brochure printing or flyer printingthen you know that stickers are equally powerful marketing medium.However, most businesses often overlook and under-utilize them. Let usget one thing straight, stickers are not just for kids they are infact a good marketing tool that should be part of your marketingarsenal. Shed all preconceived ideas about this sticky paper and beginto consider them as a potentially powerful advertising medium.Sticker printing generates, whether you admit it or not, funpromotional products. There is something uniquely innate among stickersthat bring about the kid in you. It is difficult to understand whypeople react this way to stickers but this effect should be captured asa good advertising medium. Because stickers are visually entertaining,people try to stick them to every conspicuous place such as doors, carbumpers, windshields, lockers, etc. This creates for the company alegion of volunteers who are unknowingly promoting your business.To be an effective delivery mechanism, sticker printing should be ableto capture the attention of your target clients. They must be able toadd some value to achieve a bandwagon effect. You want a sizableportion of the population to display the stickers. They must feel thatit is hip to have that sticker and this hopefully would create a cadreof volunteers because they all want to be associated with this hipmovement. Think about the 'Earth Hour Campaign' and you wouldunderstand what this exactly means.You want to establish some kind of bond with your customers. This bondhelps customers to identity with your brand. What you want is to createsome sort of a following. To achieve this effect, your stickers must be'ultra hip.' The design should be eye catching for your sticker towork. This means that the text, slogan, color, size and shape should bevisible and noticeable from a distance.Sticker printing is a total advertising medium because it does not onlycreate a subliminal effect; it is also very inexpensive to produce. Toprint a sticker you only need a penny but its effect is far reaching.There is no business today that has not tried stickers as a tool toadvertise. In summary, they are perfect conveyors of your messagebecause they increase your visibility and help build your customerbase. Most importantly, they have exceptional marketing value.
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