Effective,Marketing,Message,fo marketing An Effective Marketing Message for Your Collaterals
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
People buy things according to what they have ve read in marketingcollaterals such as custom booklets or even cheap booklets. And nomatter how many times flyers, brochures, sales letters and cheapbooklets are thrown in the garbage bin, marketing messages do get readand noticed by their target audiences.The next question now is what is read and kept, and what is not? The answer lies on how you write your marketing message.Write a message that compels interest.Donot just give your target readers words and content that do not meananything to them. Make them want to sit up and read more of what youhave to say. Immediately capture their interest and spend time gettingtheir attention. Because once you capture their interest, it would bevery easy for you to convey your sales pitch and they would be verywilling to listen.Write a compelling headline.Always, agood headline can get you clients to read your message; but acompelling one can get your readers to stay and read more of what youhave to tell. That is why your headline is very important to yourmarketing message. It must not only capture their interest, but theheadline should also be able to demand their attention that they wouldwant to give your message some serious thinking. The most effectiveheadlines are those made short, direct-to-the-point, and something thatinvolves the readers on a personal basis.Write about the benefits.Whatcan get them so interested that they would not want to let go of yourcustom booklet printing? The benefits. What is in it for them? What dothey gain from reading your message? Focus on the needs of your targetaudience, not your own. They do not care about your company or how muchyou have already accomplished. What they care about is what they canget from you. So be very clear about the benefits and make it easy forthem to understand your message right away.Write based on researched facts.Sinceyou are on borrowed time (your readers), do not give them a messagethat you know very well is not true. Avoid exaggerating for the sake ofgetting their attention. People can smell one false marketing statementa mile away. Try to support your claims with facts. Hence, you need toresearch first before you embark on your marketing campaign. The moreyour research, the easier it is for you to provide valuable informationto your target clients.Write what you can deliver.Thismeans ensuring that what you put in your message is what you can reallyprovide. Do not make promises that you cannot keep. If a truth canspread fast, lies and dishonesty spread faster. Keep to what you canoffer. In addition, you will surely generate a lot of loyal customerswho will appreciate your service rather than your sales pitches.
Effective,Marketing,Message,fo