Marketing,What,Really,Marketin marketing Marketing What Is It, Really?
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Marketing has the objective of trying to createattention to your business. Nevertheless, the marketing process hasmore than one purpose. In addition to gaining the interest of your target clients, marketingalso has the capacity to increase the sales and profits. Througheffective marketing, any business owner can communicate and inform thetarget clients of what they have to offer, and convince them to finallypurchase. This then results to an increase in sales and profits to thecompany. However, marketing does not just stop there. It is not just aboutmarket research and getting to know your target clients, getting theirattention, making a sale, or even successfully launching yourpromotional campaign such as your brochure printing. Again, it does notstop there. It is a long-term process that you have to nurture andmaintain consistently. What do I mean by this? Let us think of it as a personal relationshipwith a loved one. In order for us to maintain a good relationship, weneed to work on it. We have to constantly communicate with the otherperson so that we do not lose touch. Communication simply makes it easyfor us to be right on track and to remain connected with the otherperson. When we do not give proper attention to the relationship, wesimply drift apart. Hence, the relationship may not be as meaningful asbefore. It is the same with marketing. In order for you to remain connectedwith your target market, you need to be constantly in touch with them.You become responsible in managing and maintaining your campaigns tomake sure that everything is on track. Without these things, yourefforts would remain useless, no matter how outstanding or excellentyour campaigns such as your print brochures. You simply becomedisconnected, leaving your clients and prospects indifferent to yourefforts. Furthermore, you need to be well prepared to implement each of themarketing strategy you have. It is great if all the strategies welaunch would make our target clients less suspicious of the motives. Weall know that an ad would always have an underlying motive, and that isto sell. Hence, all consumers will be expecting to find a marketingcampaign to offer something that they need and value. They would want anything they are going to purchase to be worth whatthey paid for. It is therefore very important that we reflect that inour marketing campaigns. Your brochure prints for example should beable to show a business that is valuable to the target audience. As aresult, sales would increase and profits will definitely go upwards. Being viable therefore rests on the marketing strategy we have. Beingeffective means that you are able to provide your target clients withwhatever product or service they are looking for. Marketing is not justabout letting them know who you are, what you can do, why you are doingit and what you have for them. It is also about letting them know thatwe are building a relationship with them to last for a long time.
Marketing,What,Really,Marketin