How,Write,Brochure,Copy,That,B marketing How to Write Brochure Copy That Boosts Your Business
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Normal 0 false false false MicrosoftInternetExplorer4 A brochure is a fabulous marketing tool and althoughthe age of the web has made it less necessary to have a glossy brochureavailable to send out to prospective clients, this doesnt mean that it shouldbe neglected. A good, well-written brochure is a fabulous promotional tool andcan be a vital part of any companys marketing arsenal. But how do you write a brochure? How do you make surethat the words you use actually fit the purpose they are intended for, which isto sell your business? As a leading UK copywriter, I have written manybrochures over the years and here are my top three tips for successfullywriting a brochure. Make sureimages and copy work together A brochure is a very visual piece of literature, asopposed to say a press release or even a sales letter, which are more copy-centric.Therefore, there will be plenty of pictures throughout designed to sell theproduct or service in question. The copy you write needs to link in nicely withthese images and complement them, rather than appearing to be at crosspurposes. This means that both writer and designer need to work closelytogether to ensure that these two facets of a brochure work together properly. Keep itshort and simple You are not writing a sequel to War and Peace, so keepthe copy simple and focused and dont bore your audience a brochure is thereto drive interest in your business and encourage prospects to pick up the phoneor send an email to find out more. Dont forgetto sell A brochure is a piece of marketing literature so makesure it actually markets your business! That means that the copy needs to gofurther than just describing what you do and actually tells the prospectivecustomer what you can do for them how your company can help them and why youare better than anyone else. If you dont do that, you are missing a goldenopportunity and in sales terms your brochure isnt worth the paper it isprinted on. Put all these tips together and you are well on theway to writing a brochure that boosts both profile and sales alike! st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin:0cm;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}
How,Write,Brochure,Copy,That,B