Four,examples,warm,letter,gene marketing Four examples of a warm letter to generate more referrals
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When Istarted building my business, I used the warm letter to let people know whatI was doing. It workedas a great referral source to get new clients. Over time I thought, why notsend a follow up to the warm letter? Thats how the idea came to me to create awhole campaign of letters. This sequence of letters can continue to drivereferrals with every new mailing. Its literally a referral driving machine. Why does itwork so well? Because youare educating your contacts and inviting them to refer to you. Try this seriesof letters to see how your network reacts. Youll generate prospects andreferrals at a surprising rate. 1. Warm letter. Your firstletter lets people in your network of contacts know what you are doing now.Tell them about your business and who your ideal clients are. Ask them to keepyou in mind when they meet these people. 2. Interview With. Follow upwith the Interview With (Your name) which explains what clients can expectand answers potential objections. 3. Case Study. Provide acase study that illustrates the problem one of your clients had, the solutionsyou helped them discover and the success they experienced as a result ofworking with you. This is a very powerful marketing tool since it gives readersa specific example of the service you provide. 4. Testimonial. Share asuccess story written by one of your clients. This testimonial gives you loadsof credibility and again helps the reader connect with exactly what you do.This kind of letter can jog a persons mind to think of who could benefit froma service like yours. AdditionalTips - Personalizeletters so that every reader feels like you are talking to him or her. - Commit to afull series of letters over several months to maximize your exposure andresults. People need to see and hear things multiple times before they referpeople or buy. - Send lettersto all your contacts because you never know where a good referral will comefrom. Dont be shy. - Beconsistent send a letter every single month for the time frame you havechosen. Your ClientAttraction Assignment:To make the warm letter campaign easier, plan out what you want to send forseveral months at a time. This way you dont have to think about what to doevery month. It will all be decided ahead of time so all youll need to do eachmonth is execute. You can use the testimonials you already have to send as isor create a case study as well. By spending some time up front, you will savetime later and ensure your letter goes out every month to generate thoseimportant referrals.
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