Two,simple,strategies,for,rais marketing Two simple strategies for raising your fees for current clie
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Im not abig fan of raising fees for existing clients. In my own practice, for the most part, Itend to raise fees as new clients come on board. But sometimes, your rates aretoo low and you need to adjust them up to where they belong. Given thissituation, I have two recommendations that can help your clients adjust to thenew fee structure. 1. Educate Your Clients. Youll want to share what is changing aboutyour practice beyond just the fee. Find a way to differentiate your servicesgoing forward so your clients can see the value. The way toeducate them is with the warm letter campaign. Start mailing a series of warm letters toeveryone in your practice to let them know about the changes and educate themabout how things will be different and better for them. Do this slowly,introducing a few things at a time so you dont overwhelm them. Maybe send oneletter a month for a few months in advance of the change. 2. Announce the Date for Your Rate Increase. Pick a date in the future when you will beofficially increasing your rates. This allows clients to get used to the ideaand know what is coming. Help clients feel okay about the upcoming increase byletting them know the new services that will be available. Anotheroption is to let them purchase your services in advance before the rateincrease on a one-time basis. Or you might plan to bundle services to add more value and softenthe fee hike. If there is something you can share with your clients in returnfor the upcoming price increase, this can also help lessen the impact. Your ClientAttraction Assignment:If you are considering a rate increase for current clients, plan ahead. Thinkabout what you will be offering if the services will be more comprehensive.Maybe youll add additional services or have become certified in a newmethodology. Look for the way to add value to the services you already offer. As long as clients feel they arestill getting a good value, they will not be as likely to look for a cheaperresource. This is why building and maintaining a strong relationship with yourclients is crucial to keeping them in your practice as time goes by.
Two,simple,strategies,for,rais