time,think,about,your,own,inte marketing Is it time to think about your own intellectual property?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Some clients have askedme when just starting out how to create their own intellectual property. They are worried about creating original contentversus leveraging materials that others have developed. This is something youneed to be very careful about.As you know most intellectual property is protected legally with copyrights andeven trademarks. Recently, one clientasked me if she could use my elevator pitch process. And if not, how could she possibly make up her ownsystem when so many already exist out there. This is what I recommended. If you want to quote oruse something from a book or another experts system, do so, but make sure yougive the author full and proper credit.You may also want to ask for their permission. If you are including someoneelses material in anything written, whether its printed or on the web, besure to cite the original source. On the web, you caneven add a link directly to the authors materials. This actually will drive traffic to the authorssite so they might feel flattered and appreciative. Im not an attorney, sodont let me be the final word on this.Please check with your legal advisor to be sure you do things the proper way. I myself have donethis. For example, at the Mindset Retreat,I taught things there that I borrowed. The list of 22 emotions is from the bookAsk and It Is Given. I told everyone the name of the book and that Ithought they should read it. I even mentioned the page number where the list ofemotions came from. Im not going to pretend that I created the list of 22emotions or take the list and make it only 21 emotions and rename them all. Igive full attribution to the authors of the book when I use it. Does that makesense? Keep in mind that thisdoes not just apply to names of things, but also to systems, processes and evenformats. You need to give credit forall of that. I believe in teachingwhat your experience has been I call this talking your walk. That means you do it first and have success. Thenyou can share with others and tell them how you did it. That way you can figureout your own unique process and create your own proprietary system. And if youstill want to use someone elses tools, thats OK. When done correctly, itslike offering referrals to the author right? Theres plenty for everyone. Your Client AttractionAssignmentThink about your own unique process. What did you try? What worked really well?How is what you have done different than other similar experts? Figure out whatyou did so you can talk your walk and create your own proprietary system. Thats why people sayto me, Oh your stuff is really authentic and its the real deal. Thats because I use it every day. When you shareyour experience authentically, people are drawn to that.
time,think,about,your,own,inte