Create,Entry,Level,Offer,Today marketing ow to Create an Entry Level Offer
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Todays topic is aboutentry-level offers. See,in your business I believe that you should have more than one offer, whetherits a product or a service that you sell. For many years I offered just oneprogram and it was take it or leave it. Thats just what people did. Theyeither took it or they left it. The problem was, not enough of them took it inthe beginning for me to feel like I was really making the kind of money Iwanted to make in my business. So, I decided to create a series of yeses. Instead of having justone price point, I usually offer three programs. Client can fitin to one of the three. Butthere are also some people who say, Okay, but what if my lowest program is soaccessible that it cannibalizes, meaning it eats into the other two programs?Well, there are couple of things you can do about that. First, make yourbiggest program the juiciest one. This means that it has the most bells and whistlesand is the best value. Im not saying the lowest price point, but the bestvalue overall. Next, have yourentry-level program be a one-time thing that people feel they can afford. Once they take you up on it and havetheir session, you let them know that if they decide to go into one of yourother programs, the fee they paid for your entry-level program will be appliedto your higher-level program.This allows them toexperience you in your service, so they know that you are trustworthy. They know that they like working withyou if theyve gotten results and they want more. They feel good about you. Theyll also experiencewhats called money burning a hole in their pocket. When you have a gift certificate orwhen you have this opportunity to take $200 or $400 or whatever amount andapply it to something else it really makes you want to do that. Your Client AttractionAssignment Look at how you could do this in your own business. Look tosee how you can expand your current offerings so you have more than one productor service to offer. Then decide how youll charge clients for a taste of whatyou do and then allow them to apply their investment toward a higher-levelprogram if theyd like to continue working with you. Good luck!
Create,Entry,Level,Offer,Today