How,Your,Personal,Story,Gets,Y marketing How Your Personal Story Gets You Clients
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Many entrepreneurs are drawn to open their business because of adefining moment or series of events that changed everything in their lives.Because of that moment, some of us dropped everything and decided to dedicatethe rest of our professional lives to doing what we now do. What Id like totalk to you today is about not underestimating that. You can actually use your story to attract ideal clients. My compelling story is how I went from leaving my corporate job toopening up my own nutrition practice. And even though I had clientsright away, I didnt have enough clients to pay my midtown Manhattan rent andall of my bills. I made a decision one day to figure out what it would take toget clients. I learned everything that I could and ended up filling my practiceto full capacity within 8 months. Whenever I talk about my story I talk about my 3AM-I-dont-have-enough-clients-sweats and how I was able to overcome all thatand fill my practice very quickly. That is my compelling story andits something I tell to establish instant credibility with new prospects, infront of an audience or at the beginning of all of my programs. Your own compelling story may be that you overcame a seriouschallenge in business, in your health or in life that caused you to change yourcourse. Some people call it the heros journey. You can use your compelling story several ways to attract newclients: 1. Firstand foremost, it helps the prospect bond with you. Often yourprospects are in the before of your before and after story. If youre in abusiness like mine, working with individual clients, your compelling storyhelps establish that know-like-and-trust factor. People arent buying abusiness. Theyre buying a solution first and a relationship second. 2. It can be the beginning of yoursignature talk or your teleclasses, helping you to earn the right to be upthere speaking to an audience that doesnt know you yet. 3. Ifyou dont have a lot of credentials, your personal story can give you instantcredibility. Youve been through what theyve been through too, youveexperienced success, and now youre back to tell them how to solve theirproblems. Your Client Attraction Assignment:What is YOUR compelling story around your business? What brought you to do whatyoure doing today with such passion? What is your before-and-after story andhow did you overcome your situation? Sprinkle this in your marketing materials and in conversation. Creating yourcompelling story to share with others can be a catalyst and one of the mostpowerful ways for you to attract clients through the know-like-and-trustfactor.
How,Your,Personal,Story,Gets,Y