How,Sugar-Coat,Your,Copy,Time, marketing How To Sugar-Coat Your Ad Copy
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Time and again, it has been suggested that the best way toencourage your target clients to become definite buyers of your products is toget them so interested in your marketing campaign. And the only way to do thatis if you can give them what they want. Your clients are a very selfish and predictable lot theyonly think of themselves. What is in it for me? How do I benefit from your business?Its all about me. That is why if you want to encourage people to buy fromyou, you would do well to put yourself in their shoes and think about what yourclients need, want and desire. Only then will you be able to really increaseyour sales and make a profit from your marketing strategy. Here are some of the words you can use to sugar-coat your adcopy: FreeI tell you, if you put the word free in your ad, peoplewould be clamoring to see and read your content just so they would know what itis. People have this predilection for anything free. It does not matter thatyou utilize the most expensive commercial printing method, if you add free inyour copy, they would not even look at your design or layout, as long as theycan get the item. GuaranteedYou have to remember that your clients are actually shellingout their hard-earned money thats why they would want to be confident thatthey give it to someone they can trust. They can not afford to risk it. Theword guaranteed helps you gain their confidence because they believe thatthey get value for their money. LimitedEverybody wants to own something that is exclusive and rarethat is why they do not hesitate to pay for it even if it turns out to be a bitexpensive. Your clients would feel that your product has more value that is whyyou are putting it out on limited time only. Easy and SimpleNobody wants complication in their lives. And anybody wouldlove to have anything easy for them to accomplish, e.g. easy and simpleinstructions, easy ordering, easy to use, easy payments, among others. TestimonialsIf you have someone to actually vouch for what you canoffer, then the more your target clients would be drawn to your ad. People wantto see and read proof to confirm what you are telling them. With reputableevidence to substantiate your claims, theyd be more willing to part with theirhard earned money and purchase your product. And lastly, do not forget to use the word YOU throughoutyour ad copy. Remember it is all about them, your clients and prospects. So youbetter learn to use this word so you could sell more products and services foryour business.
How,Sugar-Coat,Your,Copy,Time,