Trust,and,Testimonials,Hand,Th marketing Trust and Testimonials Go Hand in Hand
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
The chief goal of any company is to get people to trust them. When I go into a store and buy something Im trusting that theyre the best person for me to buy from. For some businesses this is easier to come by, because the kind of trust you need is different.Retails stores usually require a low enough price or good enough service to get people placing their trust in them. If you advertise the lowest price around, thats all people really need to see, and theyll be willing to shop with you.But for the service industry trust can become a very important aspect of selling yourself to people, and a lot of money is spent each year on commercial printing that has the sole focus of developing trust.The nature of that commercial printing changes as well. Getting a postcard in the mail from a department store telling you about an upcoming sale is a great way for them to let people know they can get a good deal. A lawyer or doctor isnt likely to have the same kind of success with the postcard format.Instead you need to let people know what your experiences are and what services you can provide them. This is why brochures are often more commonly used with service industry jobs.And testimonials are what go best with the brochure format. This is the end all best way to start developing trust in people. Showing them someone else who used your services and came away happy will be so much more effective than just hearing it from you, because lets face it, youre biased.I know when I meet someone who suggests a good place to eat or a good plumber to use Im likely to follow their advice. Even if I dont know the person very well, just hearing that theyre satisfied is enough to alleviate many of my potential doubts. I now know that someone used them and liked the job they did, something a normal advertisement wouldnt tell me.Your job then becomes finding those customers and getting them to allow you to use their testimonial. A brochure filled with different testimonials will have a very noticeable impact. You can provide people with exactly what theyre looking for: proof that you know how to do your job and youll do the best job possible.Im sure the way you approach companies is exactly the same. Isnt it just nice to have someone tell you that this particular person does a great job? This is what youre providing to your future customers.No promotional brochure should be without a testimonial. Youll gain a degree of credibility its hard to get otherwise. Let your loyal customers speak up, and reap the benefits of your good service.
Trust,and,Testimonials,Hand,Th