The,Future,Offset,Printing,The marketing The Future of Offset Printing
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
The first printing press dates back almost 600 years. Printing has comea long way since its inception. Although digital color printing has itsadvantages, there is still a place for offset color printing. Mostsmall businesses can greatly benefit by incorporating color printinginto their marketing plan.Despite what you may have read, thereare still people who leave the Internet thus wandering outside. Colorprinting in the form of posters can be a great marketing tool catchingjust as many eyeballs potentially as a web site. Posters are anexcellent tool when properly placed, and they can also enhance onlinetraffic by prominently displaying your web site address.Color printing is also beneficial when utilizing catalogs or brochures.Itis imperative to capture the attention of the recipient immediatelywhen one engages in direct mail efforts. Content is obviously veryimportant. However, color scheme and printing quality are also criticalin order to ensure your mailer does not go directly into the circularfile.Postcard marketing is also a smart utilization of colorprinting. Postcards decrease associated mailing expense while retainingeffectiveness if the limited "real estate" they entail if usedproperly. They often prove to be a great avenue for targeting a hard toreach niche audience.Other color printing needs are seenthroughout the operation. Examples include everything from signs in theoffice to color business cards. Training manuals, coupons, and menuscan also be on the list depending upon the nature of the business.Manyassume digital printing is always the best path for their colorprinting needs. This is not always the case. Limited runs with veryshort deadlines usually are best suited to digital printing. However,for longer runs it becomes apparent that offset printing is the moreeconomical choice. Most printing experts put the threshold at 2500impressions for any given run. If it is projected to be over thatamount, then you should seriously consider offset printing.Whenit comes to personalization, digital printing is most often the bestroute to take. Offset printing becomes cumbersome when there exist manyfields of variable data. However, for projects entailing limitedvariable data the combination of these two processes can be used. Ajoint use of high-speed inkjet printing along with offset printing cancapture the cost benefits of offset color printing while retaining theability to personalize to a limited degree.When crafting youroverall marketing strategy do not leave out proven real world methods.Properly place posters and targeted mailings are both great uses forcolor printing. Online is great but does not address your entireaudience. Analyze the costs and benefits between offset and digitalprinting. Those postcards with limited variable data might be far lessexpensive than you imagine. Let color printing help your businessprosper. Article Tags: Offset Printing, Color Printing, Digital Printing, Variable Data
The,Future,Offset,Printing,The