How,Manage,Full,Practice,Today marketing How to Manage a Full Practice
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Todays topic issomething that people ask me about all the time. What do you do when all this stuff thatIve been teaching works and you get to full practice capacity? You cant takeon any more clients without pulling your hair out and theres just no moreyou to go around. The first thing you cando is create a waiting list. Thats good for the short term but it doesnt really do much becauseyou still have them waiting for you. Second, you can raiseyour rates. Youcan decide to either raise your rates just for your new clients or to raiseyour rates with all of your clients. You may be saying (because Iveheard this for the last 12 years of coaching people), Oh, but they wont payfor that. Sure, some of your existing clients will fall off, butyessome of them will pay forthat, especially if you have a waiting list. Its been my experience that inthe past when I would raise my rates every three or four or six months, peoplewould just gladly pay for it. If you give good value, people will pay for it.And even though others fell off, you will end up making more money because youhave all these new clients paying the new rate. The next steps to takeonce youve filled your practice are to learn to clone and leverage yourself. This is where you have to startthinking about what you can do with your intellectual propertyall of thatknowledge thats in your head. Consider creating a product where you teachpeople what you do with private clients and you put it in a box. This isbig in the information marketing business, which is really the advice-givingbusiness. You can put all of your knowledge in a box and sell that box. You can also begin towork with groups. Many years ago when I had a full practice of clients, I decided to create agroup program, which allowed me to teach this information to a group of 12 to20 people at the same time, but at a reduced cost for them. So I actuallymade more per hour than I did with private clients, but individually theypaying less. You can also teach thisas a seminar. Takeall of your knowledge, teach it as a two or three day seminar and charge$1,000, $2,000, $3,000whatever you want to charge. Lastly, begin to bringon associates.These are people who you can train to work with you to teach all of the surplusclients. (We dont like to think of them as surplus clients. Everybody is significant and important but you know what I mean, the ones that youcant handle.) So those are some ofthe things you can do when your practice fills to capacity. Its all about leveraging and really getting to that next level by cloning yourself through team, systems andtechnology. This is a really important theme that you must think aboutwhen you get to about $75,000 or $100,000 in your business and you dont haveany more room for clients and no more time to spare. Your Client AttractionAssignment Even if youre not yet at fullpractice capacity, start thinking about what you will do once you get to thatplace. Create a plan for the future. And if youre at full capacity now,start leveraging and cloning yourself by implementing some of these suggestions.
How,Manage,Full,Practice,Today