Create,workshop,attendees,want marketing Create a workshop so attendees want even more
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
If you are planning a new workshop, one of the first things I advise my clients to do is think about what you want to have happen when its over. In other words, whenever you do an event, always have an upsell to offer people. I dont love the word upsell so let me just say what I am really talking about is the opportunity to work more deeply with attendees.Defining how you can work more deeply with participants once the workshop is over can actually help you determine the workshops topic or theme. You also want to give some thought to who you want in the room. The type of client that would be best suited to what you have to offer.Start by thinking about what your ideal customers want most. Write down all their needs and concerns that come to mind. Then think about how these subjects provide your clients with an opportunity for even deeper learning.So, I would not only base your workshop topic on this, but also how you position the workshop and market it. It should all go back to what else youll be offering to the group afterwards. There are always people who will be disappointed if you dont give them a chance to work with you further. So, I dont want you to say to yourself, No, theyre already paying me. Many people just want more.This happened to me when I took a four day workshop in San Francisco. The leader didnt offer any further work. I really wanted to work with him more, so I was very disappointed.Truth is, this is a smart way to make a lot more money. When you think about the next step and let that help you determine the whole package, you have created a strategic marketing opportunity. And you give yourself the chance to fully build on one idea, making it even bigger and longer lasting.Your Client Attraction AssignmentWhen you start thinking about a new program, remember to take it to the next level by thinking about how you can offer to work more deeply with people. Whatever ideas you come up with, play them out in your mind to see if they have additional extensions on the same theme. There might also be additional products that support the workshop, as well as private coaching or extended group work.When you extend a single idea, you have the opportunity to make so much more money. This is working smarter, not harder.
Create,workshop,attendees,want