How,Map,Out,Marketing,Plan,Som marketing How to Map Out a Marketing Plan
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Sometimes it actually takes more than six months to turn a cold lead into a warm prospect, then into a prospect whos hot and ready to buy. That process doesnt always happen overnight.If you want clients in six months you need to be marketing todayevery day. Creating a structure around your marketing and creating a calendar and a system to keep you on track is massively important. Now, you may think, Oh, I dont want to be boxed in. I dont want to be structured, but allow me to share this with you. If you are waking up in the middle of the night wondering, Where is my next client going to come from? That can be completely eliminated when you put together a marketing calendar and a marketing structure.Heres my advice to youmy recommendation for you this week. Map out what youre going to do on a daily basis to get clients. Map out what youre going to do on a weekly basis, on a monthly basis, on a quarterly basis and perhaps, even on a yearly basis. Youre going to create your own marketing pie, where every single slice of your pie is either something that you do to find your ideal clients, gathered for you in large numbers and inexpensively or ways to pull your ideal clients in. Every slice of your marketing pie is something that goes on your calendar.Your Client Attraction AssignmentMy recommendation is that you get a year-at-a-glance wall calendar. (Laminated works great so you can write erase.) Start listing out what youre going to do on a daily basis. Maybe you do one thing every day and map it out. Then, what are you going to do on a weekly basis? What are you going to do on a monthly basis, etc? Now, youll have some structure. Now you can pop this into your calendarwhether its your year-at-a-glance or outlook or google, whatever you use is fine.Once youve mapped it out and scheduled it on your calendar, not only do you have a system and structure, but you also start marketing so much more than when you were flying by the seat of your pants and doing ad hoc marketing. The added benefit is that you no longer have these 3:00 AM sweats worrying where your next client is coming from because now you know youre doing something every day, every week, every month.Having a system in place gives you a great amount of confidence and confidence touches every single part of your client attraction. Its really important that you keep your confidence up. Get that calendar. Map it all out and then begin to do it. Just follow the calendar. I even color code mine and so can you. Its going to be so helpful for you and youre going to get so many more clients because of it.Here in my own business, weve got the whole year mapped outthe entire year of everything that were doing. We map it out in December and then were set for the year. No more flying by the seat of the pants.
How,Map,Out,Marketing,Plan,Som