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Anyone who has ever exhibited at industry expos recognizes that success is often directly related to the number of event attendees that take the time to check out trade show booths to understand exactly what a specific business offers. The greater the number of trade show stand visitors, the more leads generated throughout the function which, in turn, could result in sales. Based on this mentality, savvy business leaders working the convention circuit understand that strategically enticing attendees into trade show booths is of paramount importance.Attracting Guests To Your Trade Show Stand Is Crucial For Ultimate SuccessBut how can a business garner a little crowd attention at its booths and exhibits? It's no secret that trade show displays are lined with presentations from your industry's fiercest competitors. Beyond delivering a streamlined, visually exciting stand, is there anything your business can do to stand out from the opposition? The answer is a resounding "YES!" There are so many exciting options available to guarantee that your business will not be quickly relegated to expo wallflower. Your team can implement as many tactics as you want or need to truly embody your corporate spirit as well as convey a little bit about your internal culture. Knowing a few fun and clever exhibit innovations can help you widen the gap between your team and the comp and help draw in the masses at the next industry event. Valid Tactics To Garner Attention At Trade Show DisplaysIn order to successfully grab the attention of wandering guests, it's important to think outside the box (or in this case, booth). Consider some of these strategies to entice visitors to stop in at the next function:Services - Offer guests an exciting service when they stop in such as: Shoe shines Tarot card reading/psychic sitting Massages Manicures Caricature sketchersHandouts - Promotional giveaways can quickly generate buzz. Consider putting your business logo on items such as: Flash drives Recyclable grocery bags Garments (hats, t-shirts, etc.) Gourmet food items (cookies, popcorn, etc.) Magnets Calendars Tote bagsGames: Nothing draws a crowd like a little friendly competition such as: Golf simulators Money machines Video game tournaments Raffles Karaoke competitionsOther: Get as creative as you want with options such as: Build your own sundae bars Motivational speakers Silent auctions Celebrity autograph signing Short movies (complete with complimentary popcorn, of course!) Photo boothsStill don't see anything that you feel will optimize your business efforts at trade show displays? That's okay - with so many professional vendors that specialize in generating booth buzz and crowd interest, the sky is virtually the limit. Partner with a professional provider to discuss your vision and strategy and let them help you quickly turn it into a reality with measurable results. Best of all, you'll be the talk of the next convention while your competition will be scratching their heads wondering, "Why didn't we think of that?"
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