Expanding,your,Content,Strateg marketing Expanding on your Content Strategy
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
If your contentstrategy is viewed only as a marketing application, you arepotentially limiting its potential. Content is part of every aspect of thebusiness in regards to communication. If there is anything said about yourcompany or brand, it is considered content - and that includes tweets, statusupdates, press releases, blog posts and comments.The company creates some of these pieces of content, through articlewriting for example, but some of it comes externally. It isnot about the source of the content but how it affects the publics perceptionof your company. The point of this post is to demonstrate the importance ofcontent beyond traditional marketing boundaries.The two boundaries that should be pushed are in sales and customerretention and expansion. The role content plays within sales involves presenting a positiveperception of the company. A problem often seen with sales professionals isthat they do not always understand how helpful the content strategy can be tothem. Sales people should appreciate what the content offers because itreflects the constant change of todays marketplace.Due to differences in context and situation, marketers are often unableto provide the same information to the salespeople as they do to prospectivebuyers. The sales people and the buyers have different expectations and thisleads to different questions being asked.If marketers are able to convince sales teams that the content isuseful, marketers will eventually see more requests because of the changes thesales people have come up with.A goal for marketers is to prove accountability for the brand. Reachingthis goal creates more revenue that is better sustained. The sales team willhave an easier job convincing a buyer because the marketers have put in thelegwork during the initial pitch. It is essential for the marketers to useevery available source of content in that first pitch to an audience.Customer retention and expansion is a different kind of challenge yourcompanys content strategy faces.Organisations will often do little more than send a monthly newsletteror hold an annual conference as a way of distributing content to their existingcustomer base. Companies need to remember that a buyer came to them becausetheir product fulfilled a need, and to make sure the consumer knows they willalways be there to fill that need.Maintaining customers who have already bought your product should be straightforward(if the product is good), but is so often overlooked. Once your product isbought, figure out why this is the case. What problem did the consumers havethat made them buy your product? Once you know that, you will have what youneed to do to make sure they keep coming to you as a way to fix their problems.Then, create a product that will fix another problem.Havinggood content and utilising a number of different platforms - so online and printmedia - will create a very successful business. Itwill convince a consumer to buy your product, it will make the customer a loyalone and it will allow your business to grow. The content must be good and mustbe heard by the public. In the modern era, you must reach beyond thetraditional content strategies.
Expanding,your,Content,Strateg