Marketing,during,recession,Cus marketing Marketing during a recession
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Customers want value for money and will be prepared to paymore for your product if they gain significant benefits oradvantages. Customers want to know what your product orservice can do for them, not just how it works. You need to clearlycommunicate the benefits, not the features.The key to communicating the benefits of your product orservice is to look at them through the eyes of the person you are selling to.The more you know about your customers' needs, the easier this will be. Customersneed to know, "What's in it for me?" Businesses and consumers don't buy on price alone. If youwant proof, look out the window at the cars that drive by, or look at theclothes that people are wearing, or the mobile phones or electronic devicesthat people use everyday - they are not all using the cheapest goods andservices on the market.The 2011 Superbrands survey revealed that consumers aresticking with high-profile brands they believe represent the best in theirfields, despite often coming with a price premium. The survey asks people tojudge which brands are considered best for quality, reliability and how easy itis to distinguish them from their competitors. A luxury Germany car manufacturerwas voted the number one best-loved UK consumer brand. Second was a famousluxury watch brand. Not exactly low price products!A feature is about your product. A benefit is about your customer. Featuresdon't sell products or services, they just talk about the finer details andmost people don't care about features unless they're experienced in buying thespecific type of product you're trying to sell.The challenge for businesses is to ensure that theirmarketing and advertising for their products and services communicate the realbenefits to their customers. Benefits tell people what results they can getfrom using your products or service. They explain how people will feelwhen using your product or the time they'll save from buying from you insteadof buying from your competitors.
Marketing,during,recession,Cus