simple,tips,for,creating,video marketing 9 simple tips for creating videos that sell
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Its easy to see why video canbe a powerful tool to help you sell more programs, products or services. The medium is veryengaging and offers a fun way to share your marketing message. It alsomakes it easy for viewers to get to know you, leveraging the important Know,Like, Trust factor.To make the most of it, here are nine suggestions to createvideos that sell:1. Keep it short. Most video should be only a couple of minutes,which is enough to connect and get your message across.2. Be strategic with what you have to say. Write a script thatclearly conveys only one main message. Simplicity helps ensure your messagewill be heard.3. When writing your script, briefly set up the problem youll besolving and use some of the emotional language that taps into your prospectsstruggles. Then share the benefits of whatever program you are selling as thesolution for them.4. Practice your script many times so you seem natural in yourdelivery and add some emotion to make your point, create rapport and make itmore enjoyable to watch.5. Use good lighting this is a place where more is better. Also,consciously choose the background to set up the image you want.6. Solid color clothing looks best rather than busy patterns, whichcan create a distraction. Try different colors in front of the camera so youknow what looks good on you.7. Insert text to reinforce your point. Use as few words aspossible to make it quick and easy to read and remember.8. Wrap up with a call to action suggesting viewers take a specificaction. This might be to download your Irresistible Free Offer, subscribeto your newsletter or click the like button for your video.9. Overlay your website and company name at the end for those whofind your video on YouTube vs. your own website. Your Client Attraction AssignmentDosome research on YouTube to see what other people in your industry havecreated. This will stimulate your own ideas and also give you examples of whatto avoid. Then start thinking about how you can use video to connect withprospects and market your offerings.
simple,tips,for,creating,video