How,take,your,book,and,launch, marketing How to take your book and launch an information product
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Writing a book is a smart idea to build business for a fewreasons:1. Its a great way to set yourself up as an expert2. Publishing a book is an impressive rite of passage3. It provides your first pass at earning passive income So, I am all for books! Yet they do have one big limitation the amount of money you can earn. When you are building abusiness, you want to maximize your earnings from each project working lessand enjoying more right? Unless you have an enormous and ever growing list, itwont be easy to generate a significant income from a book which is usuallypriced between $20 and $30. This is the standard pricing in the book industryand it is difficult to convey greater value in order to charge a significantlyhigher price. Only a small percentage of authors get rich just from book sales.However, you can take this very same material and turn your bookinto an information product which has a much higher perceived value. For the sameinformation you can find in a $30 book, you could sell it for $299 to as muchas $1,000 by expanding the offering.For example, take your book, add a couple of audios on CD, throwin a few worksheets, plus fax-in or email critiques and voila! You have a valueinformation product. I talk about this in the Mindset and MarketingBreakthroughs Workshop in a Box. Its relatively simple to create theseproducts with my resources and vendors.So, if you have already written a book, this is your next stepto build a great deal more passive income. And if you are thinkingabout writing a book, consider how you can expand the concept to include audioCDs, worksheets and access to you personally so you can set a much higherprice.Step away from the book paradigm and you will be able to chargea good deal more. Working smarter like this will help you achieve your incomegoals faster with not much more effort or cost.Your Client Attraction AssignmentTakea look at the products you currently offer. How can you expand or build on themto create a valuable information product? Take the time to brainstorm aboutwhat you can produce easily it will be well worth the investment for youroverall bottom line.
How,take,your,book,and,launch,