How,pick,the,right,name,for,yo marketing How to pick the right name for your business
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Selecting the right business name can make a tremendousdifference in attracting the right clients. A well-crafted name alsohelps communicate what you do quickly, making it that much easier to let peopleknow how you can serve them. What I see with my clients however, is that they can tend to getstuck on coming up with a name they like. Sometimes they strugglewondering if they have created the best possible name which can lead toperfectionism and paralysis. Thats why I say there actually is no businessname nirvana. No magic solution. What matters more is to come up with a name that quicklycommunicates what you do. I believe in creating a business name around what resultclients want most or what problem they want to solve. With my business name,Client Attraction, people can probably guess, without learning too much more,what its about. Start by writing down all the things your ideal client wants. Add to that theresults your clients have loved so far. Dont work on this for too long aperiod of time. Then, by all means, get some feedback. Check with a fewcolleagues and run the ideas past a few of your favorite clients. Then pick a name and stick with it for a while. This way, you arenot mired in the decision making process. Instead, you are getting out there tobuild your business which is the road that leads to success. As you gain experience marketing your business and offering yourservices, you will learn more about how prospects see you and what clients seeas the benefits. In time, you may change your mind or re-brand if you comeup a new and better name. And thats OK too. I started out as Self-EmployedSuccess and changed my name three more times to the name today, which as youknow is Client Attraction. Your Client Attraction Assignment:Review your business name (or ideas for a name) asking yourself thesequestions:1. Does it speak to the benefits clients get from working with you?2. Does it highlight the problem that you solve?3. Does it quickly bring to mind what you do?
How,pick,the,right,name,for,yo