How,Create,Focus,Time,Your,Day marketing How to Create Focus Time in Your Day

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Ibelieve that every entrepreneur needs to have some dedicated focus time intheir business to be able to grow it whether growing it for you means gettingmore clients and making more money or if it means leveraging it and multiplyingit by leaps and bounds.  You need tocreate some focus time in your business to make that happen. WhenI say to people, “Try to create at least four hours per day for marketing orgrowth or development,” I hear lots of shrieks, “Ah, how can I do that?  I’m so busy.” Notonly is someone busy in their work life, but also in their personal lifeespecially when we’re starting out because many people who are starting out arestarting out by working from home.  Ihave some very, very specific strategies as to how I have, in the past whenI’ve worked from home and now even when I work in an office, I still need timeto clear the decks and create focus.  Infact, one of my favorite mantras that I’ve had for many, many years is, “Astrong focus now creates a different future later.”  I want you t write that down.  A strong focus now creates a different futurelater.  So, how do you create focus timein your life? Well,as you know, in your business it’s about delegating and getting other people todo things for you that you’re not that good at doing or that at this pointshould be done by somebody else, but what about all that extra time that istaken up in your life?  I want to talk toyou about non-work related busyness that happens that actually eats into yourwork-related focus time.  That is thetime that it takes to run your life. I’ma busy mom of three and if it were just even me, there’s so much that I need todo outside of work to keep things going, but with a house and a husband andthree kids and lots going on it would be easy for me to use my work time to dothese extra-curricular things. Hereare some of the things that I have systematized so that I no longer do, whichcreates more focus time in my day where when I’m in my day, my work day I onlydo work stuff that’s going to bring in clients and more opportunities and morerevenue. Someof the things that I would like for you to consider as personal time wastersare the things that you have to do, but don’t necessarily need to be done byyou.  I want you to think about grocerydelivery.  A lot of people go to thegrocery store two or three times a week and they don’t really have to becausethere are such things in some areas as grocery delivery. That’s one of thethings that we do. Thereare the online drug stores.  Why run offto CVS or something like that when you can order it online?  Thinking about dry cleaning, a lot ofcompanies, a lot of dry cleaners will do pick up and drop off.  Consider doing that so you save the time thatit takes to schlep over there.  You’rehouse cleaning, you shouldn’t be doing your house cleaning by yourself if youcan afford it.  Sometimes people willcharge as little as $50 to $100 to clean your house once a week or maybe onceevery two weeks.  There’s always the dropoff of laundry. Formany, many years I dropped off the laundry because I thought, “Well, for about10 bucks, 12 bucks they can do my entire laundry, match my socks and foldeverything so that I don’t have to do it again.” Thenthere’s online baking.  Instead of goingto the bank you do everything online. Especially if you pay your bills online and you use credit cards to payfor a lot of your business expenses and of course you’re going to want abusiness card for business and a personal card for personal.  If you put it all on one card that means youonly have one thing to pay or two credit cards to pay off. Iknow some of you might be thinking, “Yeah, that’s fine when you’re establishedin your business.”  I started off wheremost people start off which is to not have a lot of money and everything was ashoestring budget, but I looked at, “Okay what if I could just have somebodyfor $12 once a week do all of my laundry and fold it and it would be all therejust ready for me to put into the drawers. How much time would I have saved for myself?”  That’s about three hours and it’s not thatyou sit on your sofa eating bon-bons while all these other people are doingthis. Youuse that time to get more clients and make more money by applying more of theseclient-attraction strategies.  So,imagine the more time you create in your day by delegating some of yourpersonal stuff or systematizing it or doing it online instead of going to anactual store, the more time you create for marketing in your day so that betweenthe hours of let’s say 8:30 and 5:30 you are really only doing all work.  I’m not saying that you can run out and havepeople clean your house and do your food and everything for you, but just startwith one very little thing. Usethat time that you saved to do more of the focus on growing your business.  It will transform not only how you live youreveryday life, but it will transform the time that you create that you don’thave to run off doing errands. Thatis your assignment for the week.  Whatare the time wasters in your day, in your personal life, that are eating upyour business time?  Write these down andstart thinking about how you could do some of these things online or have themdone by somebody else, somebody that you could hire at 10 bucks an hour to runa few errands for you so you don’t have to. Thenreapply and reinvest that time back into your business so you get more clients,make more money and multiply your business.