Dynamic,environment,creation,N marketing Dynamic environment creation
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0cm;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;mso-fareast-language:EN-US;}Experientialmarketing is just a piece of the bigger puzzle ofdynamic environments. Dynamic environments seek to shape themselves around theneeds of users, giving them a tailored experience.So,what are the core elements that can shape the experience of an environment? Andhow can informative, useful or entertaining information be delivered in aninteractive and integrated way? Dynamic environments, unlike static ones, haveto be adaptable, and have to respond to input from the user. For example,emotion and motion are viable input methods these days. Interactive touchscreen technology has been around in the market for a while, and has served as ameans to generate dynamic content based on user input. With motion, however, acompletely different user experience can be delivered. They can be as simple asMicrosofts Kinect gaming device, or a much more complicated custom-madeapplication and projection system. Dynamicenvironments are ideal for hotels, museums, libraries, schools and / ortheatres. Consider a user zooming in on certain content within a museum, withthe effect of deepening the historical timelines and providing user-requestedinformation that will enhance the experience. With the help of interactivescreens to display detailed information, this dynamic environment amounts to awell-integrated and compelling experience. Information can adapt in differentways for example, with computer recognition of the human contour,progressively smaller clouds of information outwards from the point of focuscan highlight the zooming in effect, dynamically changing the environment bywhat happens in space.Theinteraction between user and environment can even simplify searches, such asvisual searches in libraries. Searching in libraries could be revolutionised bythe discovery of information or sources users did not know they were lookingfor, the presentation of knowledge in layers and the ability to sweep forcertain types of content.Dynamicenvironments are incredibly complex things in their design, but the user experiencebecomes ever simpler in terms of achieving what one wants to achieve. This canonly amount to a great success for modern technology.
Dynamic,environment,creation,N