Mistakes,Conscious,Entrepreneu marketing 3 Mistakes Conscious Entrepreneurs Make When Launching a Pro

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;}Of all the marketing tools out there(and make no mistake about it, product launches are a TOOL -- nothing more,nothing less) product launches have got to be the most frustrating, misused andmisunderstood tool. There is nothing that will bring anentrepreneur to their knees faster than a busted launch. Worse, even if thelaunch ISN'T a failure, it's still the cause of more worry, anxiety andsleepless nights than any other marketing tactic I've ever seen (and trust me,I've seen a lot). However, since launch failurecertainly is one of the top concerns (not to mention a bad launch makeseverything else look worse) I thought I'd take some time today to discuss thetop 3 mistakes entrepreneurs make when launching a product or program.  Mistake 1: They rush into the launch.Let me explain what I mean by this because it's not as clear cut as you mightthink. While I do think giving yourself some time and space to launch somethingproperly (especially when you're doing it from scratch) is a good thing, if youhave a big enough list to meet your sales goals, you can rush your launch asmuch as you want.  Where I see the biggest problem withrushing your launch (other than just keeping yourself up nights working on allthe promotional pieces) is when your list is small and you are dependent onaffiliates or joint venture partners to meet your sales goals. If this is thecase, you are pretty much guaranteeing your launch will fail. You see, affiliates and jointventure partners are busy people. They have their own products and services topromote plus they too have agreed to help other people. The less lead time yougive them the more likely they will tell you they can't help you promote. However, there is another way tolook at this, which actually leads into mistake number 2. Mistake 2: They don't know thenumbers. Here's how this mistake plays out. You've been hearing about these 6figure launches, but you're just starting out -- you don't expect to have a 6figure launch. You would be happy with 50 people in your program. And with 200people on your list that should be doable, right? Well... You do the launch and end up with 8people in your program. You're crushed. Now the reality is with your list of200, that's a 4 percent conversion of your entire list. You should be THRILLEDwith that conversion. But, because you don't know thenumbers (specifically the CONVERSION numbers) you're just looking at the endresult -- how many people actually bought. And if it's lower than what youwanted (or expected) you're going to be disappointed. But if you know the numbers, thenyou'll know going in how many people you can expect to buy. And you'll ALSOknow what to expect regardless if affiliates help you promote or don’t. Andthat's a really powerful way to keep yourself from getting too disappointed orfrustrated. Mistake 3: They either give up ordecide not to send "one more email." This happens if they either gettoo discouraged from lack of sales or they just start feeling "icky"about the whole launch. At that point, they just stop.  And when you stop, you've also juststopped getting any more sales. And even if you're stopping because you'refeeling sort of icky, you're probably going to feel even more icky when peoplestop signing up for your program. (You CAN cut down the number of emails, justas long as you know which emails to cut.) So you need to know going in you'reprobably going to feel like giving up somewhere in the middle. If you knowthis, you can stand firm when it happens and make sure you still send that"one last email." (Who knows, that could be the email that turnseverything around for you and to think you almost didn't send it!) Michele PW (Michele Pariza Wacek)is your Ka-Ching! Marketing strategist and owns Creative Concepts andCopywriting LLC, a premiere direct response copywriting and marketing companythat helps entrepreneurs attract more clients, sell more products and servicesand boost their business.  Grab herlatest FREE special report “Why EVERYTHING You’ve Been Taught About Marketingon the Internet Will NOT Work for You and What You Can Do To Turn it Around”here: http://www.MichelePW.com/sand