Know,your,strategic,alliances, marketing Know your strategic alliances and best referral partners
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Strategic alliances are people who share the same target audience or clients as you do, but whose company or service doesnt overlap with yours. Strategic alliances are usually your best referral partners and, in many cases, youll have many different ones.Heres an example of a strategic alliance scenario: If you were an Accountant/CPA, these are what some of your strategic alliances could look like:- Financial Advisor- Personal Financial Planner- Bookkeeper- Attorney- Insurance Broker- Small Business Banker- Business CoachAll of these types of people are possible referral partners to you AND share the same type of client without offering what you offer or competing with you.The idea is that these peoples contact lists and mailing lists are full of your prospects and in teaming up, you could both help each other spread the word and refer your clients to each other.Your Client Attraction Assignment:Make a list of which industries or types of businesses share the same client you do and see what you can do to share your resources. Perhaps you can do a seminar together, combine mailing lists for double the exposure of direct mailings, send a letter of endorsement to your clients about your Strategic Partner and vice versa, etc.
Know,your,strategic,alliances,