Tips,For,Better,Landing,Page,N marketing 8 Tips For A Better Landing Page

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}Did you see the interview withMadonna on 20/20 in January 2012?  I've always been a big Madonna fan(even dressed like her for Halloween one year in the '80s), so I definitelywatched it and wasn't disappointed.  There was a conversation about LadyGaga's Born This Way sounding a lot like Madonna's Express Yourself. 20/20 interviewer Cynthia McFadden asked Madonna if she found itannoying.  Madonna replied, "It felt reductive."  McFaddenasked, "Is that good or bad?"  Madonna replied, "Look itup."   There are several definitions forreductive, but this is the one I'm going with for purposes of today'sarticle.  Reductive is an adjective that means:  Tending to present a subject or problemin a simplified form, especially one viewed as crude.  So is your landingpage reductive? Notsure what a landing page is?  According to Wikipedia, a landing page, sometimes known as a lead capture page, is a singleweb page that appears in response to clicking on an advertisement. The landingpage will usually display directed sales copy that is a logical extension ofthe advertisement or link.  Landing pages are often linked to from socialmedia, email campaigns or search engine marketing campaigns in order to enhancethe effectiveness of the advertisements. The general goal of a landing page isto convert site visitors into sales leads. Sowhat should your landing page look like?  You have an average of 8 secondsto capture the visitor's attention.  In bull riding, this seems like aneternity; but when it's a visitor to your website, it feels like a blink of theeye! Here are a few key elements you want to follow.   ·       Your landing page needs to clearlyshow the visitor where they are.  Whether you're doing email marketing,social media promotion, advertisements or search engine marketing campaigns todrive traffic to your page, make sure your design and promotion match. You don't want them to click a link, go to your landing page, and then wonderif they're in the right place.  ·       Your offer needs to be clearlyvisible.  Whether you're selling a product, an event, or have a freeoffer, make sure your visitor can easily see it.  And be sure to repeatthe offer in your email, advertisement or promotion on your landing page. ·       Be clear on what you want thevisitor to do next.  If you give them too many choices, then they willlikely do nothing and you'll have lost capturing their information. Repeat your call to action, if necessary.·       WOW your visitor!  You want tomake sure your landing page packs a punch, but too much written content willlose them.  You need to find a balance between going over the top andbeing too reductive (i.e., simple, crude).  Silverpop did a study of 150landing pages and found that 36% of the pages surveyed used 100 words or lessand 38% used between 100 and 250 words.  That's 75% of the landing pagessurveyed using less than 250 words.  ·       Use headlines and sub-headlines toremind visitors what makes your offer awesome and outline the benefits tothem.  Headlines and sub-headlines capture the reader's eye so use them tohighlight text.  ·       Add video to your page, but be sureto not set it to start automatically.  You never know where your visitoris standing when viewing your website, especially nowadays with mobiledevices.  And you never know how loud the speakers are -- you don't wantto scare them out of their chair with a blaring video that suddenly,unexpectedly starts playing!·       Use pictures.  When you use theright pictures, they not only break up the text but also entice the visitor toread more.  ·       Have a strong call to action. Be sure your opt-in form is easy and not over-complicated.  Use as fewfields as possible. The more information you request, the bigger the chancethey won't bother.  Rather than using "Submit" use a strongercall to action like "Get it Now!" or "Send My FreeGift".   Just because you've followed all theabove tips doesn't mean you've gotten the best landing page you can. Test, test, test.  Your ideal market may be different from my idealmarket.  There's no tried and true rule for everybody and every product. If something's not working, make some changes.  Test your colors. Test your graphics.  Test your text.  Find what works for you.