Before,During,And,After,Event, marketing Before, During And After An Event: How To Enhance Your Trade
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Marketing events are a lot of work, but that work isn't limited to the actual event. A successful event takes effort before, during and afterward so make sure you're not completely focused solely on what's going on at the venue. Use these tips to enhance your trade show booths and you'll be able to walk away with quite a few potential new customers.Beforehand: Advertise And MingleMake an effort to advertise your trade show exhibit's appearance at the event. It's likely that your most important customers or potential clients will be there, so it's vital to let them know that they should look for you when they arrive at the venue. Event attendees will need a reason to stop by your trade show booths, so create a special giveaway just for them. Entice potential customers with the chance to win a sought after prize and you'll have visitors flocking to your portable displays.Many events have cocktail parties the day before. While you might be tempted to skip out on this, don't! This creates a unique opportunity to meet potential clients in a social setting, which lets them to get to you know you on a personal level and not just as a company representative. People like to do business with companies they have a personal relationship with, so take advantage of this opportunity to mingle.During The Event: Don't Waste Time On Unqualified Leads At Your Trade Show ExhibitYou can't possibly talk to every expo attendee, so don't try to. Also, if the people you're talking with at your trade show exhibit aren't really interested in your business, you're wasting your time. Instead come up with some qualifying questions to measure an attendee's interest or need for your product or service. Doing this will allow you to focus entirely on the people who are most likely to become paying customers and to distance yourself from those who don't have any potential. However, take care to always be polite -- you never know when someone will move to a different company so it helps to foster relationships with as many people as you can.After The Event: Follow Up And Send Thank You NotesAfter you've taken your portable displays back to the office, you can start on the post-event work. If you've collected addresses for the people who visited your trade show booths, you should follow up with them. Many businesses use the addresses strictly for marketing materials, but you should help attendees remember your company by following up with a personal note. Write (don't type!) a personal note thanking the customer for stopping by your trade show exhibit. Doing this might seem like overkill, but it's a nice touch and a sure way to be remembered.The work isn't done when your portable displays are packed back into their carrying cases. Instead, it's just beginning. Take care to do more than just the bare minimum when you're at one of these marketing events and your company can quickly see the benefits. Article Tags: Trade Show Booths, Before During, Trade Show, Show Booths
Before,During,And,After,Event,