Comprehensive,Approach,Promoti marketing A Comprehensive Approach To Promoting Trade Show Booths Thro
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
No matter how hard you try to deny it, social media has invaded the marketing world. Communicating with customers through social networking sites, such as Facebook and Twitter, is no longer the exception, it is the standard. Still have no clue what a hashtag is? Not sure exactly what it means to "like" a company or to "retweet" something? If your brow furrows in confusion when colleagues or competitors fire up the Twitter lingo, it's time to take a course in Social Media 101 - because basically, you can't afford not to! Utilizing Facebook and Twitter to promote trade show exhibits has become common practice, and has yielded incredible results. Even if you've been using these sites for years, there is a constant wave of new technology and trends emerging that are ideal for maximizing the impact of your next trade show booth. Best of all, social media provides an avenue through which to promote your company's display during all phases of the event: before, during and after!Get A Head Start On The CompetitionThere's no need to wait until the event begins to take advantage of social media. There are a number of ways to reach out to potential attendees and spread the word about your upcoming trade show booth. One of the most effective ways to get a head start at generating buzz around your booth is to find out which social networking sites the trade show itself will be using - odds are, they will have a presence on one of the major sites! Once you've determined this, join the conversation by posting about your upcoming display, including any appealing attractions, giveaways or prizes you'll be distributing. This is an outstanding way to get people excited about your trade show stand before you even step inside the venue. Just be careful to always post in moderation. If your posts are too frequent and pushy, they will serve the opposite of their intended purpose. And always be sure to keep your company's values and marketing objectives at the forefront when creating posts.Utilize Social Media To Promote Your Trade Show Display In Real TimeWith the growing popularity of smart phones, it's very likely that a majority of attendees will be frequently checking their Twitter and Facebook accounts during the event. Take advantage of this by tweeting in real time during the show! Post photos of your trade show exhibit, and tweet about games, prizes and giveaways. If your budget allows, consider implementing Quick Response (QR) codes directly into your trade show stand. QR codes are similar to barcodes used by retailers; however, QR codes can hold significantly more information, including URLs and text. Attendees can actually scan these distinctive bar codes with their smart phones, leading them directly to your Twitter or Facebook page - a great way to gain more followers or get those coveted "likes."Watch Your Lead Conversion Rate Skyrocket With Simple Follow-Up MethodsFollowing up with the leads obtained during the event is crucial if you want to convert them into actual sales; and while tradition dictates a snail mail letter or lengthy e-mail, in the current business climate these methods are practically an invitation to be ignored. Using social media outlets to follow up with leads requires fewer resources, in terms of both time and money. It also provides the type of concise, yet personalized communication that customers crave in our fast-paced society. So rather than sending an e-mail that may never get opened or a letter that will be tossed in the trash without a second glance, remind attendees of your fabulous trade show exhibit by posting a quick follow-up message on Facebook and Twitter. You'll be surprised at how quickly potential customers will respond! Article Tags: Trade Show, Through Social, Social Media
Comprehensive,Approach,Promoti