Ben,Cummings,Releases,Chiropra marketing Ben Cummings Releases Chiropractic Pricing Report

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Ben Cummings runs one of the many chiropractic marketing websites out there, and just published a new report that will show you how much you should be charging patients that visit you. There's no doubt, though it comes to chiropractic patients that pricing is a big factor. In fact most chiropractors just decide to charge exactly what their competitors charge. Many doctors shiver at the thought of raising their prices, but it is a topic that should at least be belabored. When you raise the prices your patients have to pay by just a few percent, this could cause an exponential effect on your net income. Another reason to consider raising prices, is because doctors that charge more, at least once they get their reputation as a doctor that can help people command more respect as well.Ben Cummings decided to put out an action guide, and the purpose of this is to show other chiropractors what they were doing wrong and how they can fix their pricing mistakes in the future. For example, should you as a chiropractor let your patience in your office without charging them the very first time they visit? Or, should you allow them to walk in for a modest fee or even charge them full price? Now I'm going to tell you my thoughts on this and what I think chiropractors should do regarding pricing. First of all, you should consider where you practice at and the economy in that area. What I mean is if you run a chiropractic office in Beverly Hills, California, you can probably get away with charging a lot more than a chiropractor who treats patients in Belle Fourche, South Dakota.Another thing you need to consider, is that we are in a bad economy overall in the United States are now. However being in a bad economy doesn't stop patients from being in pain as you well know. Obviously you're not running a charity, so the key is to charge what patients can afford and to stick firm to whatever price you put in place. One suggestion, would be to evaluate what every competitor in your city is charging. Then take that average number, round up five dollars and use this amount to charge your patients. Getting the average price all your competitors are charging for this service will give you a rough ballpark of what your patients can afford. This is true, because gauging your competitors that have been in business for decades would not still be around if they were overcharging their patients.When deciding how much money you'll be charging your chiropractic patients, you should also consider being creative and offering a discount to people who purchase multiple visits, let's say 10 at a time. For example, my Oceanside chiropractor charges $50 per visit. That's assuming you have no discounts available. However, you can purchase 10 visits with him for just $450 which gives you one visit free. Many patients who know they'll need to see their chiropractor constantly are happy to do this, because they know that overall there getting a very good deal. Discounts are very important for chiropractors, because they keep visitors coming through the door. In much belabored topic among chiropractic doctors is the question, "Should I give first-time visitors one free adjustment"?The answer to this question is just like the answer to the question regarding what you should charge. Check out your competition and see if they are giving out free adjustments to first-time visitors, especially your most seasoned competitors that have been practicing for decades. If the city that you practice in is too small to aggregate this type of data, then check out other chiropractors to practice and surrounding cities and see what kind of intelligence you can collect. Through smart marketing, you can really brand yourself using tools like Facebook, mobile marketing and other social media outlets, as well as blogging to brand yourself much better than your competitors. This will give you the opportunity to raise your prices some and still keep a happy clientele.So in my humble opinion, chiropractic pricing does take some thought and research but I don't believe it's rocket science. The main dynamic that I'm sure you realize as a chiropractic Dr. more than anyone else, is that you are in the business of taking away pain and that is a very profitable business because nobody wants to be in pain and will avoid it at all costs. When I say all costs, I mean that in the most literal sense. Just make sure that after you change your prices, that you send a postcard out all your current patients and let them know that these prices will change on such and such date. You don't want to change prices without warning your patients and giving them a date so they can be prepared. This also gives you a chance to adjust all of these price changes in your off-line promotions. Article Tags: Chiropractic Pricing