The,Importance,Branding,Educat marketing The Importance of Branding in Education Recruitment Advertis
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
If any further proof were needed that education remains one of the UKs most successful export industries, one only has to see how highly British universities rank in the latest World Rankings courtesy of the Times Higher Education supplement. England alone accounts for no less than 3 of the top 10 spots and, amazingly, the University of Sussex creeps into the top 100 places at number 99 despite only being founded in 1961.The Times Higher Education World University Rankings were developed in concert with the rankings data provider, Thomson Reuters, with expert input from more than 50 leading figures in the sector from 15 countries across every continent.13 elements are brought together into five headline categories, which are:Teaching the learning environment (worth 30 per cent of the overall ranking score).Research volume, income and reputation (worth 30 per cent)Citations research influence (worth 30 per cent)Industry income innovation (worth 2.5 per cent)International outlook staff, students and research (worth 7.5 per cent).Of course, league tables like this are not the only criteria used by students both at home and abroad when selecting a university or other educational establishment. This is why schools, colleges and universities which have to compete in the marketplace nowadays to secure their funding are using all sorts of other weapons to differentiate themselves in the eyes of potential customers .In recent years, most institutions have gone to great lengths to adjust to modern commercial realities and have put considerable effort into marketing themselves. Specialist agencies like 360 Education, who have been advising the sector on branding and other marketing issues for many years, are reporting a continuing surge in new enquiries from a complete range of educational establishments. Needless to say, these enquiries are not coming from directly from headmasters or doctors of philosophy. Today, marketing managers are as much a feature of schools and campuses as dinner ladies and hall porters. Their next challenge may be persuading potential students that they even need more education in the first place. A large number of youngsters might decide that their personal finances and future employment prospects might be better served with an apprenticeship.While not a new term the concept of employer branding is becoming increasingly important to all organizations. Employer branding in a nutshell is match-making, creating the perfect relationship between the employer and the employee.Its not some mystical formula, its that simple. Too many organizations spend significant time and resources looking for something more esoteric.
The,Importance,Branding,Educat