Why,Advertise,All,Normal,false marketing Why Advertise At All?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Normal 0 false false false EN-AU X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0cm;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Arial","sans-serif";mso-ascii-font-family:Arial;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Arial;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:EN-US;}Media PlanningAdvertising is essential to the heartbeat ofa business as water is essential to life. In fact, without a marketing plan, a business may soon face prematureextinction. At the very least, a lack ofplanned advertising and marketing inhibits sales growth and makes the path to sustainablesuccess more difficult. The primaryroadblock for most business owners is the reality of a limited budget. Marketing a business properly soon becomes oneof the most exorbitant operating costs on an accounting balance sheet. However, in my experience as a copywriter, thereis a greater force at work that derails some business owners...lack of a comprehensivemarketing and media plan.Strategies to formulate a media plan includethe compilation and scheduling of print advertisements, radio and televisioncommercials, website development and updating, e-marketing and other forms ofdigital media. Think of it as a mediaroad map that you follow to arrive at your expected destination successfully. Without a properly designed and executedplan, you may exhaust your time, money and energy without ever achieving thetrue objectives and potential of your business endeavour.Small business owners have an inherenttendency to sporadically advertise their products and services. Apparently, they believe that advertising acouple times a year is more than sufficient. You might call it a thats that mentality...timeto move on to the next task. With thisapproach, they might as well save their money and not advertise at all.Top of MindHave you ever wondered why large corporationsselling popular products to a global market continually advertise? For example, soft drink bottlers marketproducts that some people know, bought and consumed since they were kids. Are they really influenced by the continualbombardment of mixed media ads about the product they have grown to enjoy andlove? Absolutely!The big boys know that competitors are alwayson their heels, waiting for a chance to lure market share away from them. When the customer is ready to purchase theirnext soft drink, it is vital that they instinctively think of buying the sameproduct they have enjoyed for many years. The product must remain top of mind at all times. The only way to retain this coveted positionin a consumers mind is with continual, consistent and effective advertising.BrandingMessageTop of mind advertising demands more than simply a barrage of ads to hypnotisea customer, making them blindly purchase your product or service. The advertising must be enticing, unique, cleverand targeted to appeal to a specific demographic. In other words, it must appeal primarily to yourtarget audience.It takes some effort, research and talent to continually capture and retaina loyal customer base. The media plan youdevelop must also be geared towards attracting new prospects, converting theminto satisfied customers. The ongoingnurturing of customers by using a planned and targeted marketing and media planthat is reviewed and updated annually, continually underscores your salesmessage with the frequency needed to remain top of mind when prospectsand customers make their next purchase.
Why,Advertise,All,Normal,false