How,Develop,The,Marketing,Plan marketing How To Develop The Marketing Plan Of A Restaurant

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When you are trying to develop a marketing plan of a restaurant, you have to honestly ask yourself what you are trying to accomplish in the first place. The marketing plan you put together will describe how your company is going to start marketing its business but she also have to keep in mind that every part of the marketing plan should have only one purpose; to generate revenue for your business. Your marketing plan should be designed around your company is and what it represents. For example if you own a restaurant that is famous for its prime rib, all your marketing materials, company logo and even online marketing materials should have a picture of the prime rib since that is your main marketing focus.Also when developing the marketing plan of a restaurant, you have to think about what type of marketing mix you want to employ. You want to make sure that you choose the right type of marketing materials and that everything you do works in synergy which is essential for your restaurant to succeed. Let's say for example I owned a pizza restaurant. One thing I could do is send out a nice color flyer that has a hole at the top so it will hang on everyone's door knob. Once the owner of the house goes outside there's no way they can miss it. This material is laminated so they are likely to keep around a little longer than a piece of paper they would just toss in the trashcan. There are coupons on this as well is most the entire menu printed on this so the consumer is not educated as to where this place is, everything they can buy is printed on this piece of paper along with her phone number so they can order right away. These doorknob hangers are distributed to every single potential customer of this pizza place within a three mile radius so there is a potential to get a ton of business by doing this. You should keep all of your marketing efforts related to one type of marketing. What I mean is don't do high-end marketing and then low-end marketing.When you combine high-end marketing and low-end marketing to the marketing plan of a restaurant, you tend to confuse your customers which could damage your overall customer loyalty. What I mean is don't try putting your ad in a high-end magazine and then advertise coupons in your local area. Your customers will get the right message and it will only confuse them in the and. Also if you own a high-end restaurant, be very careful about giving out coupons. Giving out coupons from a high-end restaurant might give customers the feeling that your brand is deteriorating and they might think that this restaurant for whatever reason doesn't deserve to be charging the full price for their food.When developing a marketing plan of a restaurant, you want to make sure that your marketing as well as your promotions cater to the restaurant's target market. If your market does business in a college town it wouldn't be a bad idea to give discounts to college students. Even if you operate a high-end restaurant, that would hurt your brand because you're only giving coupons to students that are predominant in your area and college students are known to be winners anyway so it would be a good deal. If your restaurant is part of a small community you might consider giving discount meals to small community organizations that are prominent in your local area or even giving a discount to law enforcement officers.If you want to make your restaurant really popular in your community, try including 50% off meals to law enforcement and firefighters in your area is part of the marketing plan of a restaurant. For the most part, your marketing efforts should revolve around why your food is better tasting or more unique than all the other restaurants in the area. For example in Oceanside California, there are many chain restaurants that serve the exact same food, have the exact same menu and have the same way of serving it and have been doing the same thing for over 30 years that I know of. However there are few restaurants in Oceanside that don't do this.Their food is different, and by going in and eating it you'll know that it's not the same food is every other restaurant in Oceanside. Now you have to be able to advertise this and let everybody else in the area know this so they can go visit your restaurant and realize that they're not just visiting any other restaurant in your area. All your marketing efforts have to revolve around your company image and the food you deliver and if you to remember that you have to makings for a great marketing plan of a restaurant. And if all else fails, send a a bulk flyer for your community newspaper so it goes out to everyone in your area. Offer something like a free soda are free cup of coffee. You'll be surprised at how many people don't even know you're there until they have a real reason to visit you.In the reason for this is an because these people are intentionally avoiding you, it's because people these days are so busy that they spent all their time at working with their family so you are not even on their mind unless you give them a reason to visit you. By offering something of value to them for free or for almost nothing, you're creating what we like to call attraction marketing which is the secrets of how big giant corporate restaurants have been building their businesses for decades. Article Tags: Marketing Plan, Marketing Materials, Marketing Efforts, High-end Restaurant